After the major success of the first Selena Gomez x Coach collection, the brand announced the second one in March. Six months later, they’re releasing every single piece of the latest collaboration. Unlike the debut one, this marks a first ready-to-wear line designed by the singer herself. The 26-year-old star created an array of amazing bags, leather goods, and clothing pieces. She and Stuart Vevers worked closely in delivering styles that feature both the signature vibe of Coach and her chic style.
Chlo‚Äö√†√∂¬¨¬• Grace Moretz is once again the shiniest star of a Coach ad campaign, with her fresh-faced beauty now being featured in the newly unveiled Coach spring 2017 campaign. Coach’s spring 2017 campaign also includes two other main protagonists ” the label’s spring 2017 accessory line, as well as the city of New York, the iconic skyline and internationally recognized importance of which could be regarded as one of America’s most significant symbols.
The idea of choosing both Chlo‚Äö√†√∂¬¨¬• Grace Moretz and New York as the campaign’s focal points is one of Coach’s ways of paying homage to both its own city, and to the new ventures the label is currently undertaking, namely those of lessening the distances between its younger audience, while at the same time never stopping appealing to the one that has always looked forward to the label’s seasonal proposals to find something fancy yet wearable on a daily basis.
“Chlo‚Äö√†√∂¬¨¬• has a sense of optimism that is the perfect juxtaposition to the New York City backdrop, Coach’s home city,” Coach’s Creative Director Stuart Vevers declared. “[Her] ease and effortlessness of style feels relevant and very Coach.”
Styled by Karl Templer and photographed by iconic Steven Meisel, the campaign juxtaposes Chlo‚Äö√†√∂¬¨¬• Grace Moretz’ ethereal beauty with the city’s contemporary surrounding, using both Coach’s structured handbags, and Moretz’ feminine outfits as a way to harmonize the pictures with something that could be equally romantic and modern, also reflecting the aesthetics of the items.
Both Coach’s men’s and women’s accessory lines for the upcoming spring 2017 season feature a harmonious mixture of urban-chic lines, as well as romantically colored fabrics, among which pink hues and more country-chic off-whites and yellows surely prevail. On top of that, most of the geometrically structured handbags Chlo‚Äö√†√∂¬¨¬• Grace Moretz is showing off include fresh embellishments, such as festival-ready studded patterns and dangling adornments, which got highlighted by the backdrops of Manhattan’s infamous skyline.
As for the style inspirations the campaign overwhelmed us with, Coach carefully focused on both Nineties-inspired fashions, and more cosmopolitan boho ones, wisely alternating leather chokers with airy maxi dresses.
We don’t know whether it is due to Meisel’s astounding skills when it comes to fashion photography or Chlo‚Äö√†√∂¬¨¬• Grace Moretz’ easy-going beauty, but Coach indeed nailed this whole ad campaign thing, making us extremely excited about Coach’s springy proposals!
Photos courtesy of Coach
Coach is about to have another exciting collaborative collection with Disney. This time the fashion brand decided to explore the dark side of the Disney stories. The good old fairy tales that you love ever since early childhood are about to get an edgy twist. If you can’t imagine Snow White having a dark side, Coach’s Stuart Vevers certainly can for the sake of a killer collab.
“It was fun to explore the darker side of these stories and mix Disney’s nostalgic charm with Coach’s creativity to bring my memories from these fairy tales to life within our world of accessories and ready-to-wear. The Disney spirit truly reinforces the new youthful perspective we are bringing to luxury at Coach,’ Vevers said in a statement.
The Disney x Coach: A Dark Fairy Tale collection combines Disney’s stories with gothic elements. The collab includes everything from jackets and dresses to bags, wallets, and sneakers. Among the Disney references in the collection, there are iconographies from “Sleeping Beauty” and “Snow White and the Seven Dwarfs.” These two Disney princesses are finally showing off their edgy side for Coach. Forget about Aurora’s and Snow White’s dreamy frocks, they are all about rock-n-roll in the Disney x Coach collection.
So, how could these lovely Disney stories possibly go dark? Let’s start with the most obvious elements. If there is one of the dwarfs who deserves a place in this Coach collection, that must be Grumpy. You can see his name written on bags alongside fun patches including his grumpy-looking eyes. However, he is not the only dwarf who managed to score a high-fashion gig. Stuart Vevers also tapped Happy, Sneezy, and Sleepy for his Disney x Coach collection. Snow White and Aurora are too good to have a dark side, but their stories do. You can spot the poisoned apple on many of the designs as well as the mystic castle from “Sleeping Beauty.”
Selena Gomez will probably be one of the first to put her hands on the Disney x Coach: A Dark Fairy Tale collection. The star is Coach’s most powerful brand ambassador. On the first Monday in May, at the Met Gala, she stepped out wearing a dreamy gown designed by Coach’s Stuart Vevers. Selena is also working on her first clothing collection with the brand that will launch this fall. While you are waiting to score Gomez-approved designer pieces, you can shop the Disney x Coach: A Dark Fairy Tale collection starting from May 14. The collection will be available both online and in stores.
Photo Credit: Coach
Selena Gomez and Coach are taking their partnership to the next level. The infamous singer and the heritage luxury fashion brand started to work together in December 2016. Since Selena Gomez was named as Coach’s brand ambassador, the fashion label turned into millennials’ favorite shopping destination. So far, she has collaborated with Coach on handbag and accessory drops. Thankfully, the singer accepted to get into the role of a designer and offer her fans clothing pieces designed by her. Gomez is about to release a clothing collection for the first time since being appointed as spokesperson for the brand. The wait is almost over: the Coach x Selena Gomez fall clothing line is coming sooner than you think!
The rumors from Wall Street are finally confirmed. Coach, which offered $18.50 per share in cash for Kate Spade, bought the brand for a tremendous $2.4 billion. Coach agreed on a premium of 9 percent on the closing price on Friday, because of the millennial consumer base that Kate Spade has. Additionally, Coach is expecting to generate $50 million in savings in the next three years.
Both brands offer high-quality luxury products at relatively affordable prices. Coach’s story started back in 1961 when they were producing only wallets. With time they expanded and started to manufacture classic leather handbags that became the no.1 choice for both business women and full-time moms.
Kate Spade offers sharp, contemporary and at times edgy accessories predominantly worn by a younger consumer base. Lately, the company was trying to go back to their roots and remake themselves as a lifestyle brand. This was the main reason why Coach decided to buy the brand, hoping that the expansion of brands in their portfolio will help them overcome the challenges in the crowded market.
Nowadays people are more oriented towards online shopping and fast-fashion brands such as H&M, Zara, Forever 21 and the like. Additionally, the outlet stores get most of the crowds that department stores had in the past. Coach and Kate Spade have way higher prices compared to fast-fashion brands, but they are still considered as a quality and affordable alternative to the haute couture fashion brands such as Gucci or Louis Vuitton. Coach’s handbags retail for $285 to $3,000 and Kate Spade’s sell for $100 to $500. Both companies offer men’s wear, fragrances, homeware and ready-to-wear fashion.
Coach’s department store revenue has fallen 40% in the last quarter as a result of heavy discounts and fewer shoppers. Additionally, the brand had to close a significant number of their department store locations. With the most recent deal with Kate Spade, Coach is hoping to target the market from all sides.
Coach’s CEO said in a press release that Kate Spade “has a truly unique and differentiated brand positioning with a broad lifestyle assortment and strong awareness among consumers, especially millennials. Through this acquisition, we will create the first New York-based house of modern luxury lifestyle brands, defined by authentic, distinctive products and fashion innovation.”
This February Coach officially made Selena Gomez the new face of the brand. The company’s decision was a bit surprising because their classic designs are predominantly worn by mature customers. It seems that lately Coach is aiming towards much younger costumers than their regular consumer base. Apparently, Kate Spade is the perfect way to reach their new goals.
Stuart Vevers’ Coach spring/summer 2017 fashion show was everything that was expected of a Coach runway show during New York Fashion Week. There was a lot of patterned sheer material used in this line. Out of 45 total looks more than half of them feature a sheer overlay in a bold pattern or color.
There are studded leather fringe-skirted dresses and leather fringe-ankle-detailed boots. Coach has been known for its stellar leather work since the beginning of the brand, so it is no surprise to see such well-done details on any item on the Coach runway.
With a goal and a vision “to become the company that defines global modern luxury’, Coach is working to make things more accessible without sacrificing brand individuality, heritage and quality. Coach’s spring 2017 ready-to-wear collection is definitely new and interesting with a fully realized take on the very popular sheer trend. Sheer textiles have been used on several runways before and it is always interesting to see a new take on a previous trend ” in this case Coach did not disappoint.
There are several different silhouettes, beautiful leather jackets and fur jackets in several lengths and little bags against incredibly interesting studded and in some cases studded and fringed platform shoes. There are so many different sheens to the sheer skirts and patterned dresses in the collection.
As a ready-to-wear line-up with so many different elements going on, it is important to note that there are patterns included in the see-through material, small vests and cool neckties and scarves.
Coach has been a formidable fashion line since 1941 when it was a family run New York City company. With so many different options with great elements to them it is so easy to decide that all of them are beautiful, but certain pieces are such standouts it is impossible not to highlight them.
One of the looks featured a leather coat with a pattern included, black leather fringe on the bottom. The shape is stunning, the look is original and the luxe aesthetic this coat has is undeniable proof of the talent and dedication from Vevers.
Coach has a fashionable history nearly eight decades strong that has inspired many others over the years. The SS 2017 collection was a strong show for New York Fashion Week, as expected on Coach’s home turf. Everything in this collection is so aesthetically interesting and the variety of textures is juxtaposed so beautifully against each other that there is no room to be bored when watching this runway presentation.
Suede against leather, patterns over sheer panels is an interesting mix that Coach showcased absolutely beautifully, while the use of Elvis Presley’s image on a couple of pieces only added to the rebellious spirit of the collection. As usual Coach has brought out an interesting and high quality looking collection that in no way could ever be considered anything but outstanding.
Photos courtesy of Vogue
New York City has a special meaning for Coach. The company was born right in this city more than 70 years ago. That’s why the Spring 2018 campaign for Coach is a love poem dedicated to the city that never sleeps. According to the brand, New York City is somewhere in between toughness and tenderness and you have to be both to enjoy life in this busy city. Born in 1941, Coach is an old New Yorker that knows very well the good and the bad sides of the Big Apple.
The collection itself features graphics by Keith Hering, a pop-up artist who was speaking about real issues through his exuberant drawings on the streets of New York. The mastermind behind the brand, Stuart Vevers paid tribute to the artist by incorporating his works in pieces of the Coach Spring 2018 collection. A standout in the collection is a bag embroidered with Keith Hering recognizable prints. The undone glamour that the brand is known for was achieved by mixing sequins and lace in an unconventional street-approved way. Think about the bomber jacket with sequin dress combo – an urban New York gal would pull this off with ease.
Stuart Vevers took the Coach cool gang around NYC as well as in an apartment with a great view of the city to shoot the Spring 2018 campaign. The entire campaign was put together with the help of Coach’s long-year collaborators. The legendary photographer Steven Meisel visualized the Coach’s New York City love poem. Furthermore, the great Pat Mc Grath glammed up the models and Guido Palau did their hair. Karl Templer styled the outfits and Fabien Baron directed the campaign. With such a team, the Coach Spring 2018 campaign won’t lack any attention. Since Selena Gomez is a brand ambassador of Coach is only a question of time when she’ll flaunt some of these pieces. The young star is setting trends, so the only issue for Coach would be to keep up with the production after Selena shows off her favorite pieces from the collection.
The campaign also features emerging models such as Léa Julian, Gisele Fox, Hannah Motler, Lorna Foran and Nisaa Pouncey. The French model Léa Julian is a rising runway star who walked probably the most runway shows this season. Chanel, Givenchy, Valentino, Fendi, Versace and Marc Jacobs are only a few of the 47 brands that Léa Julian walked for during the Spring/Summer 2018 fashion weeks.
Coach has come a long way in the last seasons especially since Selena joined to promote their products. The brand evolved its aesthetic and got the attention of the young fashion crowd. We guess that things are way better when you got millennials by your side.
Photo Credit: Steven Meisel/Coach
Stuart Vevers told a different kind of fairy tale for Coach 1941 Pre-Fall 2018. “A gothic, romantic fairy-tale,’ was the theme of choice for the fashion house’s latest transitional collection. Pre-Fall refers to transitional, but Vevers aimed to create a “specific moment’ and stand-alone capsule for the season instead of a regular transitional collection. And he did it in his recognizable way with intricate details, patchwork, and unbeatable craftsmanship. In the last few years since Vevers has taken over the brand, Coach isn’t the same anymore. The designer abandoned Coach’s classic aesthetic and reinvented its signature goods. Now the brand counts coats, shoes, sweaters and party dresses as best-sellers.
The Coach 1941 Pre Fall 2018 collection tells a story about a gothic romance but with some of the mainstream fairy tale characters. After the successful collaboration with Mickey Mouse, the fashion house partnered with Disney for another exciting collaboration. This time Coach 1941 got the rights to tell its version of Snow White. Stuart Vevers gave Snow White and the Seven Dwarfs a spooky twist to match the theme of the Pre-Fall 2018 collection. He made hoodies, monogram clutches, and skateboards featuring each of the Seven Dwarfs on the designs.
Besides the dwarf crew, you could see other recognizable motifs from the Snow White tale such as the poisonous apple and the creepy castle. Altogether, Vevers told the story by adding a wickedly humorous vibe.
With Vevers, Coach became more appealing to the millennials. The brand also tapped Selena Gomez as a brand ambassador to approach the young consumer base. Now, while designing Vevers asks himself: ‚Äö√Ñ√∂‚àö√ë‚àö‚â§What would Selena wear?’ The young star is a style inspiration to millions around the world. Just for the records, Selena Gomez is the most followed individual on Instagram with 130 millions of followers. So, Coach is lucky enough to have Gomez as its brand ambassador. In times when social media sells is a good idea to add a celebrity buzz to your brand. Just recently she flaunted a custom Coach gown on the AMA red carpet.
The Coach 1941 Pre-Fall collection is all about making a statement. Simplicity isn’t the case here. From vibrant colors and graphics to lace details, everything is here to stop the show.
The footwear offering is one of the most impressive things about the collection. Lace-up booties with leopard print details, color-blocking cowboy boots, and more are among the choices for the upcoming transition weather. Add a statement-making Coach bag to that story and there is no other way – you are getting all eyes on you.
Photo Credit: Coach
Coach‘s revolution under the tutelage of Stuart Vevers is still going strong, reaching one of its absolute peaks with the brand new Coach pre-fall 2017 collection.
Ever since Vevers became Coach’s Executive Creative Director in 2013, the New-York based luxury label has steadily increased its sales, broadening its target audience, and quickly leaving almost anyone in anticipation whenever a new seasonal collection is about to be unveiled.
This Coach pre-fall 2017 collection sort of celebrates both Coach and Vevers’ latest accomplishments in the fashion industry, with the British designer paying homage to the label’s American legacy. As seen throughout all of this year’s Coach collections, Stuart Vevers has never missed a chance to draw inspiration from everything that is American, from cowboy-approved coats to varsity jackets, always managing to diversify the staples, treating us to something unique.
For this pre-fall 2017 collection, Vevers took the Americana theme to a new level, marking Coach’s 75th anniversary with an imposing show that just made us even more thrilled about Coach’s forthcoming fall/winter 2017-18 runway show in February.
The British fashion designer decided to showcase his 50-piece Coach pre-fall 2017 collection at the iconic Pier 94 in New York, where he recreated a suburban Motel scenario. Both the women’s and men’s collections had their time to shine throughout the show, and got furthermore celebrated at the end thanks to the Young People’s Chorus of New York City, whose members performed a rendition of Alicia Key’s “Empire State of Mind’.
The idea of unifying both lines under one single roof doesn’t come by chance either, as Vevers finds that women’s wear can inspire men’s fashion and vice versa. “Uniting the collections got us thinking about togetherness and optimism,’ he declared backstage. “That inspired the clothes, the set, the casting. It’s diverse; it reflects real life.’ And just by looking at each one of the Coach pre-fall 2017 collection’s pieces, we understand what he means.
From leather to furry materials and even sleek fabrics, Vevers’ take on the pre-fall 2017 season could be regarded as a coherent potpourri of different styles and decades, the late Seventies/early Eighties motifs out of which, however, undeniably dominate (the runway show, as a whole, gave us some Stranger Things vibes). Varsity jackets got paired with knee-length floral dresses, while slightly preppy-inspired sweatshirts got combined with equally preppy button-down shirts and roomy hippy floral trousers.
Although the Seventies and the Eighties were at the core of the Coach pre-fall 2017 collection, Vevers added a few well-thought Nineties-inspired elements here and there, such as denim jackets, grunge-infused sweatshirts and t-shirts. The art of layering also got somehow inspired from the Nineties way of creating an outfit, which most of the times consisted of wearing layers of effortlessly cool garments all together.
Vevers, of course, also served us a dream array of accessories to play with, such as handbags, sneakers and clogs, which we bet will fly off the shelves very quickly.
Under these premises, we cannot wait to see how Vevers will pack his next seasonal collections!
Photos courtesy of Vogue
After unveiling the innovative Coach pre-fall 2017 collection, the brand’s creative director Stuart Vevers decided it was about time for Coach to surprise us with an exclusive fashion line designed by actress and singer Selena Gomez. Selena Gomez has just announced her $10-million-worth deal with Coach, which will let her not only design her own exclusive Coach x Selena Gomez line, but also star in several Coach ad campaigns as the luxury label’s brand ambassador.
Many are already comparing this strategy to that of Tommy Hilfiger, who tapped Gigi Hadid as a co-designer and brand ambassador for two times in a row. Given the fact that the first Tommy x Gigi collection received positive feedback, and that the decision of asking her to become the label’s brand ambassador was an overall huge success, we expect the Coach x Selena Gomez deal to follow a similar path.
Like Gigi Hadid, Selena Gomez is also not only internationally renowned as a great singer and actress, but can also count on an astounding number of followers on Instagram (she is one of the most followed personalities in the history of Instagram). Although having many followers on Instagram might not seem a great deal for many, many collaborations became actually even more iconic thanks to this powerful social media platform (just think about the aforementioned collaboration with Gigi Hadid, or, for example, the one that saw Hailey Baldwin teaming up with Public Desire a few months ago).
Gomez, who announced she needed to take some time off to focus on her health back in August, made a touching speech at the 2016 American Music Awards about her recovery, letting many hope for a new thrilling beginning for the musician.
The upcoming year will thus actually mark two important new beginnings for both the singer and Coach, whose all-year-round 75th anniversary celebration, along with creative director Stuart Ververs’ winning styling choices, is granting the label astounding increasing sales.
The collaboration between Selena Gomez and Coach already appears to be the ultimate winning choice for Coach, as proven by the fact that, as soon as Selena Gomez was spotted wearing a Coach tee and a handbag a few days ago, everybody quickly began hoping for a possible collaboration between the singer and the label.
It is not going to be the first fashion venture for Gomez, who appeared in several Adidas and Louis Vuitton ad campaigns, and designed a capsule collection for Kmart 2010. We bet her youthful elegance will definitely bring a breath of fresh air to Coach’s legacy!
Photo courtesy of @selenagomez