AIG-owned Uplive and Hekka showcased a brand-new swimwear collection following the unrivaled success of their first collaboration during New York Fashion Week earlier this year.
Hekka and Uplive made big waves this July in Miami South Beach with their runway event for Miami Swim Week 2022. During the world’s largest swimwear fashion event, Hekka joined other established fashion brands and debuted their 2022 collection. This year the event focused on rediscovering travel and holiday breaks, as designers from over 70 countries attended Miami Swim Week to share their visions for the hottest summer looks.