Abbey Lee Kershaw’s super long-awaited campaign with Superga is finally here, after both the Italian footwear label and the Australian model began teasing us with tweets and Instagram posts of their collaboration earlier this year. With the first images of the Abbey Lee Kershaw x Superga fall/winter 2016-17 ad campaign finally available, we can fairly state that brand ambassador Abbey Lee Kershaw perfectly embodied Superga’s free-spirited soul and contemporary appeal.
Most of the Italian footwear label’s new designs include, in fact, fresh textures and patterns, such as metallic upper in plissè lamè, microfleece floral designs with crystal printings and suede chocolate brown, which got blissfully highlighted by the model’s fierce attitude.
Abbey Lee Kershaw seemed, however, to be particularly fond of the new collection’s classic designs, although the most modern ones really stood out in the campaign.
“I really love classic supergas. I always opt for the black or white chunky soles,” the Australian model and actress told Glamour. “Superga approached my team about being involved and were interested in me having a creative say in how it was shot so I was excited to get involved.”
That is probably why the collection’s ad campaign exudes otherworldly haute couture vibes, which inevitably set the bar higher for any future Superga collaboration.
Cold-toned and minimal, the Abbey Lee Kershaw x Superga fall 2016 collection’s ad campaign features model and actress Kershaw striking her poses on a monochrome background, which inevitably enhances both Kershaw’s dramatic makeup and conceptual outfits. Kershaw’s hairstyle is, of course, perfectly in tune with these fall-winter beauty trends, inspiring us with covetable and easy-to-wear styles that we cannot wait to try.
Structured coats, total denim looks, cozy jackets and minimal turtleneck sweatshirts also give us some useful sources of inspiration for this upcoming winter season, which will probably be one of the most urban chic-infused ever. Each one of these Superga designs completed all of the outfits egregiously, proving a good pair of sneakers is always the best option when in doubt about what to wear.
After acting in Mad Max and with another film on the way (she will be starring along with Hollywood diva Jennifer Aniston), Abbey Lee Kershaw’s thriving career will surely bring many more astounding milestones to the actress and model, and we won’t be surprised if she adds more fashion collaborations to her CV.
The Abbey Lee Kershaw x Superga fall 2016 collection is already available at www.superga.co.uk and in selected stores.
Photos courtesy of Superga