Alexa Chung for Longchamp Spring/Summer 2014 Campaign

One of the mostly discussed and anticipated personalities of the fashion world, Alexa Chung presents the new Longchamp spring/summer 2014 campaign, which is overwhelmed with romantic and cute drives, having been reflected in the bright and truly spring-inspired pieces of the collection. Who else if not the beautiful and stylish It girl could be the best face of this Longchamp line! Alexa Chung is the successor of no less gorgeous Coco Rocha, who proudly presented the brand’s last season collection.

Alexa Chung for Longchamp Spring/Summer 2014 Campaign


Talking about their new choice of a brand ambassador, the label’s international communications director, Marie-Sabine Leclercq mentions, “For the new Escales collection – which is cheerful, colorful, and bursting with energy – we needed a woman who was both chic and modern. Alexa Chung is the woman who embodies it the best. Her enchanting gaze, which is very strong and very present, gives the campaign a lot of personality. She has energy and confidence.”
Coming to the teamwork process, she also added, “The whole team fell under her spell. She immediately had a real vision and made a very on-point contribution to the looks for the shoot. There was such a synergy and an energy that we all went home delighted with this initial experience with her.”

Alexa Chung for Longchamp Spring/Summer 2014 Campaign

Alexa Chung for Longchamp Spring/Summer 2014 Campaign
So this can be considered a very successful cooperation of talented and sprightly people, who joint their forces and their energy to create truly inspiring and creative images. The Longchamp spring/summer 2014 campaign was shot in St-Tropez last month by imaginative photographer Max Vadukul. In the photos, Alexa is seen posing for the camera from a retro car, wearing a spectacularly printed and spring-inspired white-with-green dress, paired with a sunny yellow tote, as well as with some busy scenes of hers rushing across a street with a minimalistic beige dress and thematically chic classic red handbag, also followed by some romantic images near the port, where she sports a striking coral dress with minimalistic touches, matched with a beige handbag.
Thus, we are really impatient to see more photos of this awesome cooperation, which will also reveal some more options from the Longchamp spring/summer 2014 campaign.

Alexa Chung for Longchamp Spring/Summer 2014 Campaign

Alexa Chung for Longchamp Spring/Summer 2014 Campaign

Photos courtesy of Longchamp

Recent Posts

Kylie Jenner and Khloe Kardashian Release the Second Kylie x KoKo Kollection

Kylie Jenner and her older sister Khloe Kardashian released the second part of their Kylie x KoKo Kollection. Kylie announced on her Shapchat a huge surprise for her fans. This is definitely not what everyone...

Bella Hadid and Nike Celebrate 45 Years of the Nike Cortez

Bella Hadid is definitely the ultimate IT girl. She is one of the most popular and in-demand models at the moment. The young model continues her collaboration with Nike and stars in their latest campaign. This...

Hair Colorist Ursula Goff Recreates Art Paintings on Hair Extensions

Hair colorists establish new and interesting trends constantly. Most of those trends are related to using different hair colors or different tones from one color in order to achieve an interesting effect. We had a chance...

The Hottest Makeup Trends for Summer 2017

A new season means new makeup trends. An immediate refreshing breeze hits your style and makeup routine when the sun starts to show more. Summer is the season that allows you to play with an entire palette...

Fendi Resort 2018 Collection

The iconic Karl Lagerfeld built a very recognizable style that could be seen in every collection. Fendi’s Resort 2018 Collection stayed faithful to the characteristic designs of the Italian fashion house. Even after 50 years with...