Alicia Vikander for “Twist” by Louis Vuitton

An Oscar makes you smile wider, shine brighter and also… well, become a new fashion icon, apparently. This is because if very few noticed your previous ad campaign a few years ago, a new Oscar will make the next one big news. For all those who were wildly cheering for Vikander’s nomination at the Oscars 2016, where she also looked stunning in her flawless fashion choices (a beautiful Louis Vuitton gown), there is a new surprise in the corner. Louis Vuitton has released its new ad campaign for “Twist,” where Alicia Vikander has the lead and only role. They don’t give an Oscar for this role, but fan appreciation is always welcome.

Alicia Vikander for “Twist” by Louis Vuitton

Featuring only a white screen and beautiful Vikander, the ad teases us with a new collection of Louis Vuitton Twist bags that look so much more fun when presented by the Swedish actress. Wearing mainly knit sweaters and ruffled tops, posing in playful sporty style, Vikander shows us the new Louis Vuitton handbags made of crocodile leather, lambskin, and fantastic decorations like embroidered braids. Certainly not a favorite, if you’re an animal rights fighter… (I wonder if the choices of these materials would affect her fan base).

Most of the handbags have the double chain, always thought the chain can turn into a handy weapon for women walking alone at night, and we can’t hide our excitement about it! The ad campaign debuted in two forms: print and video. While the photos let us get more details of the products and stare at the beauty of the actress a little more, it’s the video that sets the atmosphere and gives out the soul of the new collection. It’s named Twist for a reason…

The video shows Alicia Vikander having fun, twisting and dancing (those ballet moves finally coming in handy) with the handbags, wearing a simple and casual outfit each one of us can pull off everyday. Does it mean this is a mainstream collection that can appeal to any woman? Maybe!

Alicia Vikander for “Twist” by Louis Vuitton

Alicia Vikander for “Twist” by Louis Vuitton

What’s best about the Louis Vuitton Twist collection is that it combines different styles, starting from the classic black handbag and ending with the flirty pink one… pick your personality or mood. And, to be honest, the only decoration you actually need is the big LV on the cover… a small sign that tells an entire story and message.

The actress is wearing natural messy hair and almost no makeup (or very little makeup), which makes us want to stand up and dance even more. Celebrity collaborations happen so often in the world of fashion, that we should most probably expect more partnership between the actress and the brand coming our way. A quick reminder that Vikander started her first Louis Vuitton collab back in 2016 for a cruise season collection! It would be a pity to lose an inspiring brand face like her…

Photos courtesy of Louis Vuitton

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