When the Apple Hermès watch was announced last September, and later released to select stores and boutiques around the world in October, two significant industries were merged together: technology and fashion. The Apple Watch was a breakthrough device that flew off the shelves, and adding Hermès in the mix makes everything a great deal more exciting – and of course more costly as well.
Beginning on this Friday, Jan. 22, this enthralling innovation will be available to more than just those willing to travel to the boutique locations to pick up a watch. It will become available on both Apple.com and Hermes.com, where the whole collection will be ready to order. The collection consists of three styles, each of which features straps of handmade leather and customizable stainless steel Apple Watch face: The “Single Tour,” the “Double Tour,” and the “Cuff.” Spread out among these three strap options are a total of ten models, which come in a variety of colors.
This collaboration was beneficial to both parties here, as Apple was working to have the Apple Watch viewed more as a luxury item, both technologically and fashionably, and Hermès was able to benefit from the esteemed publicity of the Apple brand. There was a lot of debate at the beginning of the Apple Watch’s production in April 2015 as to whether or not the product could be stylish or not. This wasn’t a problem for avid Apple fans, who generally weren’t concerned with how chic the product was, but instead with the technology behind it. And rightly so, but this barrier caused sales to be lower than they otherwise could have been, and likely now will be with this partnership. The watch still racked up 1 million preorders in the first day alone, but those numbers would have been supplemented by members of the fashion community if they had looked a bit more stylish.
Better late than never! Despite the hefty price tag, the Apple Hermès watches are looking great. If you’re looking to buy one of these watches for yourself, you’ll be looking to pay $1,100 for the Single Tour, $1,250 for the Double Tour, or $1,500 for the Cuff. So for this upgrade from the standard Apple Watch, the price is more than tripling, for the priciest option.
And now that they are available online, sales will likely spike again! Convenience is a great motivator when it comes to shopping, especially when the product is useful as both a high-tech gadget and as an accessory. When the fashion and technology industries meet up, you know you’re in for something amazing, and now that e-shopping is brought into the mix, we’re not sure if this deal can get any sweeter for those interesting in sporting one of the chicest, most innovative accessories to date – right in time to wear during the Fashion Week.
Photo courtesy of Hermes