Who killed Amazoula? Creating intrigue around its Christian Louboutin Amazoula spring/summer 2016 collection with a mysterious plot, the French luxury footwear brand has recently unveiled new killer gladiator sandals, which you can already buy at Nordstrom. The thrilling promotional campaign of the collection turns us into detectives, trying to understand who killed the wealthy and leggy Amazoula, who is currently lying on the floor wearing a pair of lace-up thigh-high shoes one could literally die for. Although still in the process of investigation, we do however at least know what induced the killer to commit such an atrocious crime: the amazing collection of vertiginous heels.
In a 2-minute video, originally teased on the label’s social media on January 5th, Christian Louboutin’s mysterious story finally went live on January 7th, inviting us – customers, to investigate the case of the murder on ChristianLouboutin.com. Showing off the collection through intriguing scenes, the short film begins as soon as Detective Baila arrives at the crime scene wearing a pair of ultra-feminine stilettos and a classic long trench, wandering around trying to understand whether Amazoula did fight tooth and nail (painted with a Rouge Louboutin nail color) for her prized shoes or not – just to find that yes, of course, she did.
Baila’s stilettos and Amazoula’s leopard lace-up shoes are not the only footwear pieces one may admire watching the video. As expected, Baila soon approaches Amazoula’s maid (because it is always the butler who is accused first, isn’t it?), who’s mourning the loss of her boss wearing a classic black-and-white uniform and a pair of hot pink Wavy Dolly, the incredible signature heels of which are always a pleasure to watch. The bellboy also channels a pair of classics Louboutins – the patent leather Laperouse loafers, which doesn’t fail to show Louboutin’s incredible attention to details. And it’s precisely a similar attention to details you will need to find the murderer, as each room has been cautiously filled with clues.
As soon as Baila leaves the room, the director’s camera shifts to the inside of one of Amazoula’s closets, wherein a pair of unidentified long legs is probably waiting to make the next move, leaving us, if possible, even more confused.
Filled with intrigue, the ‘Who killed Amazoula’ campaign perfectly represents both a sensual collection that will make everyone literally go crazy about, and a fashion house that has always been in the front line when it comes to innovation. Paying homage to its classics as well as signature details (such as the red sole), Christian Louboutin’s Amazoula campaign shows a new approach to traditional fashion advertisements, arousing the audience’s curiosity. Let’s hope it’s just the first part of a long series of crime-themed campaigns!
Photos courtesy of Christian Louboutin