If suede, fringe and bohemian designs were the main trending fashions back in the Seventies, and the Eighties were all about eclecticism and bright and bold colors, the modern fashioniser looks to vintage stores and custom designs to create cool and unique looks that emphasize her personality and great fashion sense. From world-famous fashion designers and houses to giant fashion retailers, the most inspiring and coolest style providers enthusiastically support the idea of creating bespoke pieces, since after all this is the best way of catering to the style demands of even the most capricious fashionistas. Farfetch is such an open-minded and cool fashion retailer that has just launched an uber-exciting service called MYSWEAR, which is about designing your dream sneakers/trainers and directly purchasing them from the website. Select your favorite shoe style, play with an array of colors, finishes, shoelaces and details and don’t forget to tattoo your name initials on the tongue of your own bespoke sneakers prior to purchasing them!
What makes Farfetch’s MYSWEAR service so exciting is that it offers 10 shoe styles for men and 10 for women to choose from, while the materials (ranging from crocodile and python to suede and hairy calf) used are luxurious and high-quality giving a couture-like touch to your sneakers, which are handcrafted by expert Portuguese artisans with love. Due to the special 3D modelling technology, you have the privilege to scrutinize your own creation from each angle prior to selecting your size and purchasing it.
Founded back in 2008, Farfetch is your one-stop shopping destination, if you are a fashion-forward and creative person, who likes to be among the first to wear the latest runway trends spiced up with personality and attitude. The retailer showcases more than 1000 labels trying to target women with different cultural backgrounds, interests and styles.
The SWEAR footwear brand, launched by Farfetch’s founder and Portuguese entrepreneur José Neves in 2001, has always stood out with its unique and rebellious shoes that skillfully blend playful color combinations with exceptional silhouettes, thus winning a big musical following and being the dream of many fashion enthusiasts. MYSWEAR shows the brand’s desire to appeal to bigger masses being the world’s first ever manufacturer of customizable luxury sneakers that reveal a lot about the wearer’s unique perception of style and exquisite taste.
Farfetch’s MYSWEAR service has already managed to attract the attention of the most fashion-forward bloggers, supermodels and It girls in the world, as from Miroslava Duma and Barbara Palvin to Man Repeller’s Leandra Medine and Sky Ferreira, everyone has already managed to customize their dream luxury sneakers. We at Fashionisers have also tried to create our own bespoke MYSWEAR shoes, giving our preference to the navy blue crocodile finish and combining it with the beige-color hairy calf to create a soft contrast and a lovely texture. My personal favorite is the ‘Vyner’ sneaker style that looks exceptionally luxurious and cool when featuring the crocodile material that creates a nice juxtaposition with the sporty and simple white sole.
While you are welcome to purchase my own MYSWEAR sneaker design or those created by the A-list fashion bloggers and celebrities, you can put your creativity to the test, heading to the Farfetch.com and trying to design your own bespoke luxury sneakers!
Photos courtesy of Farfetch