Fenty x Puma by Rihanna has been an all round hit, it would seem. Sometimes breaking the rules in the fashion industry is what gets you places, and it definitely seems to be the case with this superstar. Since announcing her collaboration with the already well-known brand, Rihanna has released four totally sold out drops of pure shoe glory. Her initial (and controversial) pink furry slides, emblazoned with the puma logo, crashed the Puma website and of course, sold out; before appearing in essential black and white to boot.
She followed up with some straight up basics – super slick Puma creeper sneakers – one black, one white, and one daring but on trend green and bourdeaux combo style. These seem to have become the new staple ‘it’ shoes, and since they were released for both men and women, there’s no reason we can’t all hop on the bandwagon. Having got through the gates, nothing can stop Rihanna churning ahead with this epic undertaking, and it doesn’t look like her pieces are going to stop selling out any time soon.
It’s funny but after four separate releases, we’re all still clamouring for more RiRi; and she has blessed us with a new, out-of-this-world color way. If you’re on board with the camo trend then you’ll be on board with this – the Fenty x Puma by Rihanna camouflage creeper.
Making the creeper collection into an awesome foursome, Rihanna’s latest addition to the crew is undoubtedly going to go just as fast as those that came before it. This time around she’s used a punchy orange toned camouflage print across the whole shoe, a bit of a different choice and the first print to grace the range so far.
The last week has seen a series of surprise unboxing shots of the new style itself, even though they’re not due to be available until July 28th. Turns out Rihanna made a teeny tiny pre-release to some lucky followers, which got the hysteria going for the new style like nothing else! That, plus another drop of the sought after pink slides, and the next few months are looking a teeny bit expensive – if we can even get our hands on them!
If you have your heart set on the newest version of her hit Puma creepers, then we suggest you start saving and make sure you’re ready and waiting when they hit stores and Puma’s website. We can’t say exactly what time, but remember: July 28th. Be ready!
Photo courtesy of Puma