It’s time for a few comebacks today! After Keira Knightley’s campaign for Chanel, Gigi Hadid is following a similar path, joining forces with Max Mara again and posing for the label’s accessories fall 2016 ad campaign.
The talented model already had a chance to strike poses for Max Mara’s fall 2015 campaign, where she channeled her Marilyn Monroe attitude. As for this accessory campaign, both the Italian giant and the American model opted for something different, creating Nineties-inspired looks rather than Fifties ones.
Captured by iconic fashion photographer Steven Meisel (a longtime habitué at Max Mara’s studios), the campaign shows Gigi Hadid all dressed up in curve-hugging green, beige and dark brown outfits with fishnet detailing, which undeniably complements her beauty and toned figure as well. Her hair looks slightly laid-back with the iconic ‘wet effect’ many girls liked to sport in the Nineties, while her makeup is all natural and shimmery.
As for the overall results, we could fairly state that hairstylist Guido Palau’s and makeup artist Pat McGrath’s efforts will be praised during this upcoming season, when we admire similar looks down the autumnal streets.
Bronzed and warm, Gigi Hadid’s outfits and makeup perfectly recall the label’s signature color palette as well, which overall embodies Max Mara’s sophisticated urban style and iconic modern accessories. Gigi Hadid is seen sporting some of Max Mara’s must haves from the fall 2016 runway collection, such as dramatic cat-eye sunglasses (here revamped with the use of a golden and ivory frame), the Whitney Bag and the JBag, both of which feature a common oversized geometric silhouette and fine leather finishes.
Perfectly balanced, all of the pictures of the Max Mara accessories fall 2016 campaign manage to accentuate Gigi Hadid’s astounding natural beauty and the brand’s statement designs, following the much-acclaimed trending topic that encourages seasonal campaigns to be more artistic rather than a mere marketing form of a brand’s products.
A similar result is seen, for instance, in Gigi Hadid’s other campaigns for the fall 2016 season, including Versace’s (where Gigi poses with friend and indefatigable coder Karlie Kloss) and Stuart Weitzman’s ads.
Following in the footsteps of Stella Tennant and Linda Evangelista, who recently posed for some of the Italian fashion house’s campaigns, Gigi Hadid is slowly becoming one of Max Mara’s muses, and we bet we will see her in more of the upcoming Max Mara fashion shows and ad campaigns.
Photos courtesy of Max Mara