Jimmy Choo Pre-Fall 2017 Ad Campaign

The Jimmy Choo pre-fall 2017 ad campaign features the pre-fall collection of shoes and the models Steffy Argelich and Josh Upshaw. There are two different videos showing off the women’s and the men’s pre-fall 2017 Jimmy Choo shoe collection. The ad campaign was shot by Theo Wenner and styled by Sarah Richardson.

Jimmy Choo Pre-Fall 2017 Ad Campaign

The creative director, Trey Laird was also on set. Cynthia Harvey created the tousled and chic hairstyles alongside Thomas De Kluyver, the makeup artist that created these goal-worthy and effortless appearing natural makeup looks. The styling overall was chic with a look like the models were trying to relax after a long day of being a well dressed, beautifully shod professional.

A brightly colored psychedelic mule is an incredible shoe that will stand out anywhere and everywhere, the one here being the Jimmy Choo Hustle 100 black suede mules with pink galaxy star print and studs. The block heel is not too high, the open peep toe is cute and the shape and design of the mule are stunning, garning a second more in-depth look after a double take. It’s definitely a statement shoe in this collection, but true to Jimmy Choo style, this is not the only statement shoe in the lineup by any means.

The soft leather and metallic embellishments used for the Jimmy Choo Gigi flat tea rose mirror leather sandals with beads are exquisitely designed and detailed for maximum wearability. Hints of the favorite trends of the last few seasons make plenty of appearances throughout the collection – rose gold, ballet flat details and studs.

Jimmy Choo Pre-Fall 2017 Ad Campaign

The Jimmy Choo Kamron 100 vintage rose suede round toe pumps with dégradé crystal stars feature a lace up design, creating a soft pink suede stiletto version of a sued ballet shoe. Customizing services are also going to be available for this collection.

“I wanted the new campaign to highlight the symmetry between the Jimmy Choo woman and man. The bold insouciance accompanied by a care free attitude,” elaborated the creative director of Jimmy Choo Sandra Choi. “The campaign and collection invite you to embrace a free-spirited aesthetic where there are no rules. The styles are not there to define you but enhance how you feel at that moment.”

Jimmy Choo Pre-Fall 2017 Ad Campaign

This is certainly an easily translatable concept in the Jimmy Choo pre-fall 2017 ad campaign – it is beautifully shot and styled to give off exactly the aesthetic described by Sandra Choi. The bags included feature a range of embellishments from studs to crystals and tassels with soft leather or suede fringe.

Even the booties in the collection – like the Jimmy Choo Hartley 65 shaded python round toe booties with studs have a rock and roll touch to them that still matched beautifully with the soft, fluttering sheer pleated dress.

Jimmy Choo Pre-Fall 2017 Ad Campaign

Photos courtesy of Jimmy Choo

Recent Posts

Red Boots Are This Fall’s Must-Have

Red boots are officially the item you must have in your shoe collection. They could be ankle boots, over-the-knee, metallic or studded. As long as you have these booties, all of your outfits will be...

8 Times Rihanna Was a Fashion Maven

Rihanna is possibly the biggest fashion icon in the world. So far, she treated us with many stunning appearances. She is responsible for the majority of trends that are ruling the fashion industry at the...

Zoe Kravitz Is The Face Of Saint Laurent’s Spring 2018 Campaign

The famous singer and actress Zoe Kravitz is the face of Saint Laurent’s Spring 2018 campaign. Both Zoe and Saint Laurent announced the collaboration on Instagram. They used the most popular social media platform to...

Tommy Hilfiger’s 90s-inspired Tommy Jeans Capsule

Many ‘90s trends made a huge comeback this year. Everyone from the street style icons to high-fashion designers revived this decade through their style and collections. These trends got an approval not only from the...

Velvet Crush: The Smoothest Outfits to Make This Fall

We all love the feeling of a soft fabric touching our skin. One of the smoothest you can get for fall is velvet. Aside from being super cozy, velvet is one of the most astonishing...