Jimmy Choo knows how to have fun, and its latest resort 2017 ad campaign just proves it once more. Framed by party-ready inspirations and jocose motifs, Jimmy Choo’s resort 2017 shoe campaign is all about sparkle and glitter, and will make you instantly feel the holiday vibes warmly surrounding you.
Starring IMG model Amanda Murphy, who most recently landed the cover story of Harper’s Bazaar Korea’s November 2016 edition, the Jimmy Choo resort 2017 ad campaign got captured by fashion photographer Angelo Pennetta, styled by Leila Smara and completed with Lotten Holmqvist’s and Cyndia Harvey’s makeup and hairstyling skills accordingly.
As for Angelo Pennetta, who ever since the beginning of this decade has never stopped increasing his portfolio with astounding ad campaigns (such as those with Louis Vuitton and Tory Burch), his natural yet high fashion visualizations perfectly chronicle Jimmy Choo’s resort 2017 scenarios, wherein the embodiment of the contemporary influencers, here represented by Murphy, is the primary message. This elegant editorial story wholly embraces Jimmy Choo’s Custom Bejewelled resort 2017 collection, which got described in Jimmy Choo’s official note as “a powerfully potent feast of accessories that invites you to choose not just the shoes but the decoration too”.
As declared by Jimmy Choo’s creative director Sandra Choi, in fact, the lineup “allows you to express a new level of individuality through your shoes,” and urges us to “choose the shoe or bag that fits your mood”. The lineup’s ‘menu’ is therefore extremely variegated, and features everything from pumps to strappy sandals.
To give us a more wide-open overview of the collection, the campaign thus included both holiday decorations and Jimmi Choo’s must-have resort 2017 it items, which although accompanied by such sparkling and eye-catching embellishments, are the absolute protagonists here.
Pumps and sandals, of course, represent the majority of the featured shoes, not to mention the many bejeweled clutches that complement each outfit. Compared to the previous Jimmy Choo resort and ready-to-wear collections, this one is definitively stronger on glitters, Swarovski crystals and floral adornments, especially when the shoes feature Jimmy Choo’s signature pointy uppers.
Velvet, as used for instance for the Hitch 100 strappy sandals in suede, appears to be another great protagonist of the collection, adding a touch of refined opulence to the entire campaign.
Among dinner table sets, marble stairs and luxurious interior decorations, the campaign also introduces us to two of Jimmy Choo’s it items, namely the Lockett City leather shoulder bag in silver, and the Mabel 95 Coarse Mary Jane Pumps in glitter, which we bet will soon make their appearance on the red carpet as well.
Jimmy Choo’s Custom Bejewelled resort 2017 collection is available for purchase at jimmychoo.com.
Photos courtesy of Jimmy Choo