It-girl Lauren Conrad keeps bringing pleasant surprises for her fans. Now, the 26-year-old designer has teamed up with Austin-based company Blue Avocado to launch an eco-friendly accessory line called XO(eco). It’s a series of 20 lovely pouches that feature recycled plastic bottle fabric powered by REPREVE® fibers. These fibers are known to be designed in order to reduce waste and conserve natural resources.
“I’m especially thrilled about this line because it proves that going eco isn’t impossible. By making small changes you can actually do good. For instance, instead of packing your beauty goodies into a single use plastic baggie, you can stow everything away in a reusable, washable bag that’s as chic as it is green,” Lauren says.
“This concept extends to almost every aspect of your daily life — packing away purchases into a reusable shopper, using an eco-friendly java sleeve, coffee mug or water bottle…the list goes on.”
The XO(eco) accessory collection features on-trend cosmetic bags, lunch totes and shopping carryalls available in two designs, with a black-and-cream “tuxedo stripe” and a mint-and-pink “bird on a wire” print.
“At the end of the day, I encourage you to get inspired to join me in this green adventure by opting to go eco chic. Together we can create the ripples of awareness that can inspire a positive impact on our beautiful oceans and environment of which we will be supporting organizations that focus on ocean recovery efforts through the collection,” Lauren explains.
The XO(eco) accessories are here not only to provide you with stylish goodies, but also once again raise awareness about the importance of environmental sustainability. The eco-friendly pieces can be purchased on Amazon.com and the prices range between $9.99 and $69.99. Also take a look at the video, where Lauren talks about her new line.
Photos courtesy of laurenconrad.com, ecouterre.com