Remember when Chiara Ferragni just started with her fashion blogging? The Blonde Salad has really climbed up the fashion ladder and made a huge name for herself in the industry, however lucrative it may appear. We can easily say that The Blonde Salad has been a rather big deal for a few years now, so her having her own collection is no big deal. Having someone else as the face of that campaign…. It certainly is huge to us! Blonde and beautiful Lili Sumner is featured in the Chiara Ferragni shoes spring 2016 campaign and we know she is a good fit.
The Italian blogger and fashion designer has been having a rather great time of it all, with a huge following on her social media, particularly her blog and Instagram account. She has been employed by Guess as a model and spokesperson, while also coming out with her first published book. At 28 years old and standing rather tall at 177 cm, the law student has been fully integrated into the world of all things beautiful and there seems to be no end to her creativity or excitement.
She has certainly been enjoying the limelight since she started her fashion blog in October of 2009 and within 2 years was named Blogger of the moment by Teen Vogue and introduced as one of the biggest street style stars of New York through different media. She was still a law student at the time her blog had over a million unique visitors a month. She modelled for Guess in 2013, collaborated with Steve Madden for a 9-piece shoe collection for the spring season of 2014, and has worked on joint projects with Christian Dior, Louis Vuitton, Max Mara, Chanel, Tommy Hilfiger, J Brand, and Seven for All Mankind.
Standing at 175 cm tall with dress size of 2, Lili Sumner is a bit too thin for our tastes but somehow matches Ferragni’s style. The Chiara Ferragni collection has generally been about shoes because that is Chiara’s forte, but there is more to it as well. The blogger and designer feels that by allowing another to take her place as the model for the products, there can be bigger and better collaborations and a fresh look on the pieces presented, with new inspirations popping up as you take a step back and check out the whole picture.
The campaign features Sumner in fishnet tights and ‘90s clothing, brightly colored backgrounds and an ode to the Superwoman theme. There are slip on sneakers and block heel ankle boots, glitter lace-up flats with Pop Art slogans, there are stars and fun appliques on the straps and heels. It is a lovely line-up and we are enjoying the teasers. We look forward to seeing the campaign in full soon!
Photos courtesy of Chiara Ferragni