Luxury fashion has always been out of comfortable reach for most fashion consumers, and now eyewear label Linda Farrow has made a move that widens the gap further. Imagine tossing on a pair of stylish, luxury shades to block out the sun on a hot summer day – now imagine those sunglasses costing you $32,000. Now, this is no hypothetical situation; that is the cost for the most expensive pair of sunglasses in Linda Farrow’s new three-piece collection for Lane Crawford. This marks the most expensive product ever created by the brand.
Calling these sunglasses a luxury product is an understatement, as the golden aviators are made with 18-karat yellow gold, with 24-karat gold lenses, and white diamonds to add even more pizazz. This is the $32,000 pair, as mentioned above. But, the other two pieces in this small collection are more “affordable,” with a white gold pair of aviators with platinum lenses coming in at $11,000 and a rose gold pair of circular-lensed shades for $8,700.
“Even though they’re very expensive, it’s somewhat value for money,” said Simon Jablon, creative director of Linda Farrow. “You are buying gold, you are buying diamonds, the craftsmanship on top of the design and everything that goes behind it.”
According to Jablon, a huge priority for the label is to expand its presence in the global store network over the course of this year. You can now find Linda Farrow locations in the IFC mall in Hong Kong and in Forte dei Marmi in Italy, which is a result of such expansion plans, but the brand is also moving to double its footprint on the global market, by erecting a total of 14-15 stores in this year alone, according to Jablon.
“It’s an aggressive expansion for us; we’re still an independent company,” as he put it. If nothing else, this bold move will draw a lot of attention to the brand. Getting people talking is the first step in establishing a greater global presence, and I’d say Linda Farrow is well on its way to being recognized just about anywhere. This will open doors for more storefronts and presence in new nations and locations; plus, those who are willing and able to front the money for a pair will be given an extremely high quality product.
The Linda Farrow for Lane Crawford sunglasses collection was made available this past Thursday, and will be available only through the month of May. Those who order the designs will be able to customize them to suit their preferences – such as one might expect when paying so much for a pair of sunglasses; why shouldn’t they be perfect? If you want to shop Linda Farrow sunglasses, yet more affordable versions, head to Net-a-Porter, Nordstrom and My Theresa!
Photo courtesy of Linda Farrow