What’s better than the joy of combining one’s heritage with a different one, just to create something that is culturally, traditionally and fashion-wise unique and inspiring? Chanel-owned label Maison Michel and Scottish label Mackintosh have just joined forces to design a headwear collection that perfectly embodies both the fashion houses’ heritage, artisanal skills and attention to detailing.
For those who particularly love Mackintosh, such news may be a breath of fresh air indeed, especially because of the fact that, since the late Eighties, the label has been experiencing some decreasing sales. Worldwide known for its 100% handmade raincoats, Mackintosh has been delivering some of the best trench coats in the history of fashion for roughly two centuries now, inventing the process of rubberizing cotton in 1823 (a true Mackintosh waterproof coat is made of rubberized cotton).
And the exact same Mackintosh-approved rubberized cotton material, handmade finished in Scotland, has been utilized for the Maison Michel x Mackintosh hats collection, which consists of three different styles, namely a bucket hat, a flap cap and the evergreen fisherman’s hat (which is also one of this next fall’s hottest headwear trends).
To make everything even more neat-looking and one-of-a-kind, all of the three unisex styles got designed in France at the Maison Michel’s headquarters, coming adorned with the French label’s signature saddle stitch and embossed branded rivets. Each one of the different hats is available in different colors, namely black and a rich, earthy-toned slightly dark beige.
“Maison Michel was an obvious choice for us as they are a master of craftsmanship of hats, as well as being at the forefront of fashion and innovative design. We felt that we share a very similar outlook on growing and developing our heritage brands and we love what Priscilla Royer has brought to Maison Michel as creative director – and of course it’s always wonderful to work with a company that is associated with Chanel!” Sophie Wright, Mackintosh’s special projects manager told British Vogue.
She also managed to rejoice those who love the label and would love it to navigate new territories. “We are starting to expand our offering in to different categories, and we of course want to ensure that every garment or accessory under the Mackintosh brand is made with equal quality and care as our coats are. Collaborating with Maison Michel ensures this, while also bringing a sense of fun and introducing our, previously more heritage associated brand, to a younger and more fashion forward audience.”
As for Priscilla Royer, Maison Michel’s creative director, she appeared to be more than enthusiastic about the collaboration, especially given the fact that it enables the French label to challenge itself and work on something that could be equally classic and innovating.
“It was such a great opportunity for Maison Michel since we do have ‘the-weather-to-control’ in common. It felt right from the beginning. I like to make things that make sense and it totally makes sense,” she declared, and we couldn’t agree more with her!
Photos courtesy of Maison Michel