Set to hit Zalando’s online store on October 27th, the Marni x Zalando collaboration is expected to be a fantastic offering in the world of footwear. Cleverly, Marni utilized four very popular, key brands offered by Zalando footwear for this collaboration, ensuring that the products of this union would have an avid audience.
According to Jolan Smit, who is the global head brand communications for Zalando, the E-tailer feels that “together with Marni and the partner brands, we wanted to go further and do something that stood out, was unexpected and disruptive.”
This was done with the four choices made by Marni – Dr. Martens loafers, Timberlands, Vans and Reeboks. There will be 19 models total for men and women in the Marni x Zalando fall 2016 exclusive footwear collection and will be promoted by Marni and photographer Philippe Jarrigeon through outdoor print and digital ads, social media presence boosted by key bloggers and online video.
Carolina Castiglioni, Director of Special Projects for Marni told WWD: “The collaboration with Zalando is an opportunity to experience and appreciate the Marni aesthetic from a new perspective. Zalando’s digital approach has stimulated our creativity in a different way. The common idea was to give styles with very well known and established personalities a special Marni touch.”
The Marni touch is greatly appreciated and in this case very highly anticipated. The styling is clean from the sneak peeks offered and the varying textures and shades used are already being integrated into plans to update individual wardrobes. The signature Marni fringe will be seen on several of the shoes as well.
Zalando is a German based multi faceted cross platform online store that is well known for their brilliant online shopping policies and happy customers. Zalando has fantastic shipping and return policies, shopping benefits and quick, on time delivery. Inspired initially by Zappos, Zalando began by selling shoes, but now sells clothing, shoes and accessories in 15 different countries.
Marni is a fashion line that is part of the OTB Group and is in good company with Diesel and Viktor & Rolf. Marni is known for amazing collaborations and ‘European Bohemian’ style. Often called off beat feminine and quirky, the aesthetic for Marni is well known for being interesting and complex to say the least.
The ready-to-wear clothing line and accessories that include handbags, eyewear and jewelry are in great and steady demand. The clever use of patterns and silhouettes is significant and easy to spot as Marni designs within the brand, thus the collaboration between Marni and Zalando is sure to have a wide and avid audience.
This is not the first collaboration that Marni has done, as Marni and H&M provided an interested set of options in 2012. In 2006 there was a Marni and Kamei Proact Corporation collaboration to provide a sneaker collection. 2010 featured several collaborations that included one with The Rug Company for inspiring carpets with Marni prints.
Interestingly enough there was even a collaboration in 2010 between Marni and Laduree to create an incredibly special, limited edition box. This collaboration between Marni and Zalando is set to launch on Zalando exclusively on October 27th, 2016.
Photo courtesy of Zalando