Whenever Olivia Palermo joins forces with a jewelry brand, we all know we are in for a treat. It girl, fashion designer and model Palermo has recently posed for the newest Piaget Possession collection’s digital campaign, showcasing the line-up’s most refined and timeless-looking pieces.
Palermo is now a long-time jewelry designer and model (still vivid in our minds is the Olivia Palermo x BaubleBar Christmas 2015 ad campaign), and for this specific digital campaign Piaget chose her over the label’s official global brand ambassador Jessica Chastain (who, however, still starts in Piaget’s print ad campaigns). Separating the print and digital ad campaigns is one of the most common strategies used in the luxury fashion industry, as it multiplies the possibilities to share the product images with a wider audience. In this case, Piaget will probably reach those, who have always looked up to Palermo for some cool, yet always-elegant sources of style inspirations.
And surely sophisticated and elegant are all of the ensembles and jewelry pieces Palermo wears in the latest Piaget Possession collection’s digital campaign, which indeed shows beautiful Palermo sporting anything from rings to bangles, but also earrings and pendant necklaces. To better accentuate Piaget’s golden refinement and bright diamond pendants, Palermo takes advantage of the midnight blue and total black ensembles, creating a color-blocking motif that is a pure pleasure to watch (and definitely reminds us of one of Palermo’s most signature looks). When not highlighting the jewelry pieces with color-blocking motifs, Palermo has fun sporting a well-served play of contrasts by teaming uber-chic jewelry pieces with casual athleisure looks, proving us it is always the right time to show off a 14-carat gold ring even with casual ensembles.
Throughout the campaign, Palermo perfectly blends in her personal style with that of Piaget, creating some unique looks that inspire us to go jewelry shopping right away. Not for nothing, she definitely knows how to pair her jewelry designs, as her love for such little works of art began since a very young age. “My love of jewelry started at an early age. I remember watching my mom and my aunt get ready and they both had beautiful vintage collections. I also enjoyed going to the antique road shows, trade shows and action houses where I was able to see beautiful vintage pieces,” she declared while talking about Piaget’s digital ad campaign.
There is, however, still one thing that makes the campaign even more perfect, if that’s ever possible – the photographer. The eyes behind the camera were, in fact, those of Olivia Palermo’s husband, namely model and photographer Johannes Huebl (we now know the reason behind Palermo’s giggly eyes in most of the campaign pictures!)
Just in case you can’t make up your mind what piece to choose among the many Piaget designs, you can get inspired from the It girl, as Olivia Palermo does have her favorites: “I love the bangles, stacking them is very chic.”
Photos courtesy of Piaget