Belong Here: Parfois Fall/Winter 2015-2016 Campaign

Parfois, one of the most beloved brands in the fashion industry, has finally blessed us with its new fall/winter 2015-2016 collection and an inspiring promo video that’s worth sharing. Let’s start with the promo clip. The “Belong Here” theme, which is the main focus here, is a slight hint about why you should follow Parfois’ lead. It features the French actress Norah Lehembre getting ready for her performance at the beautiful Bolhão Teatro in Porto.

Parfois Fall/Winter 2015-2016 Campaign

This theme has long been used by cosmetics and fashion brands, including one of the most respectable houses, Dior, to awaken the inner actress that all women have (and we all deserve an excellence award). Only Dior’s use of this theme emits rays of luxury and extravaganza, while Parfois’ choice is far more different than the French approach. The creators have clearly taken away the grandiose of the world of theater and made it more modern, informal, and personal.

Every woman will feel inspired after watching the clip. We always want to take the center stage, even if the only thing we own at the moment is seat 7. The journey from your seat to the stage is a short one. You’ll be submersed into the world of beauty, art, and spotlights. Who wouldn’t want to “Belong Here”?

Coming back to the Parfois fall 2015 collection itself, you’ll be positively surprised to know that it’s more diverse than you could have imagined. In fact, 6 different collections form the campaign that is meant to appeal to a range of styles. Let’s go over the best themes, one of which is called Oriental Express. It will appeal to the confident and sophisticated shoppers. The color palette is distinguished by a variety of tones, including gray, blue, brown, yellow mustard, purple and burgundy. The choice of fabrics is rich, decorated with embroideries, sequins, stones, and so on. In a word, it represents the richness of the oriental fashion that’s famous for mind-blowing patterns and embellishment. These are bags that will be noticed wherever you go. The jewelry is near-to-classic with silver base and pearls.

Parfois Fall/Winter 2015-2016 Campaign

Parfois Fall/Winter 2015-2016 Campaign

Another collection, New Romantic, has incorporated folk and romantic elements, often telling an entire ethnic story with a style. Female Warriors, on the other hand, is entirely different; it’s for women who love the clean look and straight lines, cold winter colors and a slightly androgynous fashion. A warrior doesn’t need too much embellishment to show her strength, does she?

Parfois covers a whole new shoppers’ segment as well. Those who love the retro look and would be excited to travel back or forth in time, will be able to find their perfect bag here. It’s a perfect combination of past and future, with soft pastel colors lined with bold and bright tones. The sunglasses, too, deserve a note here; the last important element to complete your retro character.

If you sense a feeling of belonging here, then you’ve found your true accessory match. It’s Parfois, a story to be told on stage.

Parfois Fall/Winter 2015-2016 Campaign

Parfois Fall/Winter 2015-2016 Campaign

Photos courtesy of Parfois

Recent Posts

Elevate Your Winter Denim Game With Ripped Jeans

Jeans are a girl’s best friend. Whenever ladies don’t know what to wear, their favorite denim pieces are here to save them. In winter most of us are sad that we have to give up...

Selena Gomez x Puma En Pointe Collection

Selena Gomez stars in her second campaign for the famous sportswear brand Puma. After becoming their ambassador in September 2017, the singer launched her first official campaign for the Phenom sneaker in November. And now for...

Naomi Campbell & Kate Moss Reunited for Kim Jones’s Last Louis Vuitton Show

It has been a while since a designer convinced the legendary Kate Moss to go back on the runway. Her last official walk was at Louis Vuitton’s Fall 2013 women’s show. Five years later, the...

Stella McCartney Autumn/Winter 2018 Collection

One of the advantages, when you're a daughter of an infamous pop singer, is that your father can entertain the guests at any party you host. Stella McCartney got her dad Paul McCartney up on...

Nike’s “The 1 Reimagined” Collection Is All About Female Empowerment

The sneaker industry is finally becoming more inclusive for women's designs. Over the past few years, sneakers became a must-have item in every fashionista’s closet. Fashion influencers started including them in every one of their...