Parfois SS 2016 Campaign Takes a Road Trip

Parfois has finally launched its spring/summer 2016 campaign, and it perfectly embodies the Portuguese accessories brand’s aesthetics and style visions for the new warm season (and life in general). The new Parfois spring 2016 accessory collection, which provides us with an endless array of eye-catching accessorizing possibilities for making this spring a one-of-a-kind and unforgettable season, is particularly perfect for those who can’t get enough of ethnic pieces infused with some casual-chic bohemian touches.

Parfois Spring/Summer 2016 Accessories

Literally on the road, this campaign takes us to route 66, letting us catch a glimpse of what it really means to just pack up some of the coolest belongings one owns and take the chance to go adventuring through the USA during summer, whatever the cost. “It’s just you and the time it takes you to get somewhere”. Like most high-street brands, such as Stradivarius and Zara, Parfois also opted for adding inspirational and quite poetical captions within the images, making its campaign a sort of hybrid between a real life story and a dream. In this case, the captions served both as a friendly reminder and metaphorical reinforcement to highlight the whole ‘on the road’ concept, which was however equally accentuated by the label’s proposals anyway.

The Parfois spring/summer 2016 accessory line mainly features geometric-shaped pieces with detailing that is both minimalistic and intricate, also featuring refined processing techniques that make everything look uniquely handmade. The brand put a lot of emphasis on the materials, which, from gold to silver and even bronze, give the lineup exquisite touches of colors and make it possible for anyone to find something to suit her personality.

Parfois Spring/Summer 2016 Accessories

Parfois Spring/Summer 2016 Accessories

Minuscule studs, glittery motifs and beaded embroideries are then just the icing on the cake; as such embellishments complete the collection with both a slightly futuristic twist and the label’s iconic boho-chic spirit. To catch a glimpse of what the word ‘futuristic’ means for Parfois, just take a look at the shoes! While most of the geometric proposals in gold, bronze and silver got enhanced with the model’s white outfits and deserted surroundings, the more colored and ethnic pieces got accentuated with curve-hugging black blouses, the richness in textures of which perfectly recalls that of the big dangling earrings and detailed rings.

As the campaign draws to a close, Parfois gives us some cool girl power messages too, encouraging its customers to be brave, independent and love oneself no matter what. “Not having the pressure of someone expecting you. You make all the calls!” “I don’t do it to prove anything. To me or anyone else…”

Parfois Spring/Summer 2016 Accessories

Parfois Spring/Summer 2016 Accessories

Parfois Spring/Summer 2016 Accessories

Photos courtesy of Parfois

Recent Posts

Elevate Your Winter Denim Game With Ripped Jeans

Jeans are a girl’s best friend. Whenever ladies don’t know what to wear, their favorite denim pieces are here to save them. In winter most of us are sad that we have to give up...

Selena Gomez x Puma En Pointe Collection

Selena Gomez stars in her second campaign for the famous sportswear brand Puma. After becoming their ambassador in September 2017, the singer launched her first official campaign for the Phenom sneaker in November. And now for...

Naomi Campbell & Kate Moss Reunited for Kim Jones’s Last Louis Vuitton Show

It has been a while since a designer convinced the legendary Kate Moss to go back on the runway. Her last official walk was at Louis Vuitton’s Fall 2013 women’s show. Five years later, the...

Stella McCartney Autumn/Winter 2018 Collection

One of the advantages, when you're a daughter of an infamous pop singer, is that your father can entertain the guests at any party you host. Stella McCartney got her dad Paul McCartney up on...

Nike’s “The 1 Reimagined” Collection Is All About Female Empowerment

The sneaker industry is finally becoming more inclusive for women's designs. Over the past few years, sneakers became a must-have item in every fashionista’s closet. Fashion influencers started including them in every one of their...