Penélope Cruz for Loewe Fall/Winter 2013-2014 Campaign

The new Loewe fall/winter 2013-2014 campaign gets leaked, bringing stunning Penélope Cruz back to the scene, as well as some super-exciting news for fans of Loewe and the gorgeous Spanish sisters! Despite the stunning photos taken on the rooftop of Casino de Madrid by Mert Alas and Marcus Piggott, the campaign unveils the new Loewe The Cruz bag, designed by Penélope and her sister, Mónica Cruz in partnership with Stuart Vevers, the creative director of the high-end Spanish fashion house!

Penélope Cruz for Loewe Fall/Winter 2013-2014 Campaign


The new Loewe The Cruz bag collection for fall 2013 brings a luxe cross-body bag with outer pockets, which comes in a variety of hues alongside matching purses and zip wallets. Designed to satisfy the style needs of on-the-go women, the new Loewe bag will go for sale in the brand’s international stores on November 1, 2013.
“We wanted to do something special but also practical, and we wanted the design to have an unmistakable Spanish element,” Penélope Cruz told WWD.
Mónica Cruz added: “We wanted a bag that would be useful for women who need to carry many things and have them all to hand at the same time.”
No wonder, the tastes of the stylish sisters match a lot, as we see and as Penélope states: “We usually like the same things. When we do the design meetings separately, we tend to choose the same materials and colors.”
Actually, The Cruz collection isn’t the first designer deal of the sisters, since they created a capsule line of Mango back in 2007, as well as have released a lingerie collection for Agent Provocateur. Moreover, currently Penélope is the face of Loewe, with which she signed a three-year partnership contract back in spring 2013.
Although no image of The Cruz bag is available yet, you have the chance to discover the stunning proposals of the Loewe fall/winter 2013-2014 collection, which includes classic elegant bags, decorated with small studs and leopard prints. Pretty exciting projects are awaiting us in fall 2013! Until then, enjoy your summer vacations to the fullest!

Penélope Cruz for Loewe Fall/Winter 2013-2014 Campaign

Penélope Cruz for Loewe Fall/Winter 2013-2014 Campaign

Photos courtesy of Loewe

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