Christian Dior has released a new line of their famous Dior So Real sunglasses, with a fun new twist. They have a futuristic, super stylish design, which is perfect against the glaring sun, but you are able to customize your favorite Dior So Real glasses so they are personalized to your own liking, with varying colors to choose from for the different segments, and the opportunity to add a personal engraving. You can not only add a pair of chic sunglasses to your look, but have a totally unique aspect to them as well.
Since the design initially blew up in the market, with a lot of love from celebrities and models worldwide, the French brand created this new user-centered idea, in order to promote creative customization for its customers. On Dior’s website, there is a simple, easy-to-use customization menu that takes you through each section of the glasses, selecting your preference for each choice.
You begin by selection how you would like your sunglasses to be mirrored, and continue on through each tab to select the color of the eyebrows, metal, temples, and nosepads. Finally, you will come to the engraving menu, which allows for the greatest customization. You can write up to 18 characters, which will be subtly engraved in the same tone as the sunglasses.
If my budget allowed it, I would definitely be ordering a sleek pair of black and blue sunglasses for sunny days, and as a great accessory for my daily outfits. But even though I (sadly) won’t be ordering a pair for myself, using the customization tool was a lot of fun. Seeing my own design being created was exciting, and you can choose your favorite colors from the list to have a similar experience.
This whole process actually resembles that of the process of ordering pizza online, but of course the result is much more fabulous! And more expensive, coming in at 465£.
So whether you want to play around with the customization for fun, or to make an actual purchase, this is a great way for the innovators at Dior to market their glasses. Any Christian Dior lover should take a look at this design creator, no matter their intention, because even if they end up not buying the product, it’s a great feeling to see a pair of sunglasses perfectly tailored to your personal preferences. And I’m sure the elation is even better if you actually get to hit that black “order” button.
Photo courtesy of Christian Dior