Reebok Classic and FACE Stockholm teamed up last year for a one-of-a-kind collaboration, and they are now following last season’s success with a new, thrilling partnership that includes one of our favorite fashion bloggers as brand ambassador: Julie Sariñana. Also known as Sincerely Jules, Julie Sariñana is thus promoting the latest Reebok x FACE Stockholm SS 2016 campaign, in which Rebook Classic’s silhouettes meet FACE Stockholm’s quirky and bold makeup colors. Both brands aim at celebrating women, instilling confidence and empowering them to follow their dreams.
“Our love of color and experimentation, plus our on-going desire to make women feel their best inspired the new collection. All over color blocking on some of our favorite Reebok Classic silhouettes presents a variety of looks – pastels for a feminine feel and deeper tones for a more powerful look,” said FACE Stockholm founders Martina and Gun.
The collection’s unique pieces, including the Classic leather, CL Nylon, Princess, LX8500 and the much-awaited Instapump Fury, have been combined with some of this summer’s most inspiring looks in the campaign’s photoshoot, namely total-white outfits, ripped jeans, structured pantsuits, a long-line delicate silky dress and even a pair of exquisitely beaded shorts. Julie Sariñana, who was born in the Eighties, the glorious decade wherein both Rebook Classics and Face Stockholm began spreading their empowering philosophy to the world, appears to be just the perfect choice for their SS 2016 campaign as her natural beauty, along with her passion for travelling, writing and fashion, perfectly matches not only the campaign’s creations but also the colorful and artistic setting.
For those who are not familiar with Julie Sariñana, it will be interesting to know that this talented young woman is indeed more than just a fashion blogger. On Sincerely Jules she covers various topics, chronicling not only her daily outfits but also giving useful pieces of advice on lifestyle and travelling. She began blogging in 2009 and has never stopped since, and her work has so far included collaborations with various international magazines such as Teen Vogue, Cosmopolitan and Glamour. Her inspiring career, along with her incredible number of followers on the main social media platforms, will surely help the Reebok x FACE Stockholm SS 2016 collection reach people from all over the world.
“Having introduced the Reebok Classic X FACE Stockholm collection for FW15 and received such an amazing response to the pairing of fashion and beauty, we are excited to continue the movement in to SS16. We’ve been excited by Sincerely Jules and her style since she started her blog and we love what she stands for – acting on her dream and turning her true passion into a career. Jules is the perfect partner for the collaboration as we seek to encourage women to take inspiration from the world around them. Open your eyes to your surroundings and wear the colors that you love, as sometimes you just need to look down to find your inspiration,” declared Reebok Classic’s senior global marketing manager Michelle Palmer, and we couldn’t agree more.
Photos courtesy of Reebok