New Beauty Line Might be Coming Out by Caitlyn Jenner

The whole of the Kardashian clan is officially in the beauty business it seems. Even the man turned into a woman, 60-year-old Caitlyn Jenner seems to be getting into the fun, learning the trade and joining in the Kardashian beauty empire. Jenners are no less than the Kardashian trio it appears of late, with both Kendall and Kylie also adding in their two cents and the youngest, the latter, probably holding the record for fastest sold-out moment on products offered ever, having her lip kits gone within 60 seconds.

Caitlyn Jenner Launching a Beauty Line

We’ve had Kylie nail lacquers come out of late as well, while Kendall has taken on a deal for a collaboration with Estee Lauder, Kim has countless fragrances, multiple makeup lines and even self-tanner deals going on, while the rest also have something or another happening to dip their toes into the beauty stream. Caitlyn Jenner is the next in line to produce items that fall into the same genre and develop a full range of them, effectively putting the Jenner name on top of the industry’s door.

Recently a trademark was filed to sell beauty products under the name of Caitlyn Jenner, covering a wide variety of items, including nail polish hues and a good number of skin care pieces. She has also become a huge fan of makeup, so much so that launching her own line seems like a terrific idea. While it is only a trademark at the moment and there are no set plans for the line in of itself yet, we know that polishes, fragrances, skincare and cosmetics for the eyes, lips and visage are not far behind. Caitlyn confesses to having fallen in love with makeup of late, so there might be a lot more than a line coming out as well. Perhaps some tutorials on how to apply it best according to your facial features?

The move is a brilliant one for business and for keeping fans guessing until an actual statement can be given or a teaser posted on social media by Jenner herself. There are speculations going around that the nails might be the first to see a range for them, since that is what gets posted quite a bit on her Instagram feed.

Then again, lip products might also sell really quickly, and if Caitlyn Jenner follows her daughter’s example, the contracts will start rolling in and the creations will soon be overpowering the market. We are certainly looking forward to those non-medicated skin care preparations and facial cleansers though! Under the name “Cait’s World, Inc.” there is much to be found soon enough, at least we hope so! Perhaps there are some collaborations in the works at the moment, careening off Kylie’s successes?

Photo courtesy of @caitlynjenner

Recent Posts

Nike Launches BE TRUE Collection to Support the LGBT Community

The footwear giant is about to release a Capsule 2017 Pride Collection that features the LGBT’s rainbow flag. Nike released their first BE TRUE collection back in 2012 and since then the company’s mission is...

Becca Launches New Sets of Holographic Highlighters and Lip Glosses

When it comes to highlighters, Becca Cosmetics has the lead in the makeup world. If you want to get the ultimate celebrity glow on your face this brand is probably your best option. Becca just announced another...

The Best Dressed at The Cannes Film Festival 2017

Just like any other year, The Cannes Film Festival 2017 brought a lot of fashion moments that are going to be talked about for quite a while. From fairy-tale like gowns to see-through naked dresses,...

The Best Hair and Makeup Looks at The Cannes Film Festival 2017

The Cannes Film Festival is definitely not all about the movies. In the previous, almost two exciting weeks the Cannes Film Festival was the epicenter of all things fashion and beauty. We had a chance...

Kylie Jenner and Khloe Kardashian Release the Second Kylie x KoKo Kollection

Kylie Jenner and her older sister Khloe Kardashian released the second part of their Kylie x KoKo Kollection. Kylie announced on her Shapchat a huge surprise for her fans. This is definitely not what everyone...