The whole of the Kardashian clan is officially in the beauty business it seems. Even the man turned into a woman, 60-year-old Caitlyn Jenner seems to be getting into the fun, learning the trade and joining in the Kardashian beauty empire. Jenners are no less than the Kardashian trio it appears of late, with both Kendall and Kylie also adding in their two cents and the youngest, the latter, probably holding the record for fastest sold-out moment on products offered ever, having her lip kits gone within 60 seconds.
We’ve had Kylie nail lacquers come out of late as well, while Kendall has taken on a deal for a collaboration with Estee Lauder, Kim has countless fragrances, multiple makeup lines and even self-tanner deals going on, while the rest also have something or another happening to dip their toes into the beauty stream. Caitlyn Jenner is the next in line to produce items that fall into the same genre and develop a full range of them, effectively putting the Jenner name on top of the industry’s door.
Recently a trademark was filed to sell beauty products under the name of Caitlyn Jenner, covering a wide variety of items, including nail polish hues and a good number of skin care pieces. She has also become a huge fan of makeup, so much so that launching her own line seems like a terrific idea. While it is only a trademark at the moment and there are no set plans for the line in of itself yet, we know that polishes, fragrances, skincare and cosmetics for the eyes, lips and visage are not far behind. Caitlyn confesses to having fallen in love with makeup of late, so there might be a lot more than a line coming out as well. Perhaps some tutorials on how to apply it best according to your facial features?
The move is a brilliant one for business and for keeping fans guessing until an actual statement can be given or a teaser posted on social media by Jenner herself. There are speculations going around that the nails might be the first to see a range for them, since that is what gets posted quite a bit on her Instagram feed.
Then again, lip products might also sell really quickly, and if Caitlyn Jenner follows her daughter’s example, the contracts will start rolling in and the creations will soon be overpowering the market. We are certainly looking forward to those non-medicated skin care preparations and facial cleansers though! Under the name “Cait’s World, Inc.” there is much to be found soon enough, at least we hope so! Perhaps there are some collaborations in the works at the moment, careening off Kylie’s successes?
Photo courtesy of @caitlynjenner