Those who have been following fashion blogger Chiara Ferragni from The Blonde Salad since the very beginning surely know three things about her: she likes fashion, she travels a lot, and she absolutely adores Ladurée macarons. Italian, yet Los Angeles-based fashion blogger and designer Chiara Ferragni is now about to add ‘pastry chef’ to her astounding resume, as The Blonde Salad’s partnership with Ladurée for a limited edition ‘sweet’ collection of macaron has been finally made official.
Rumors of a possible partnership between the French luxury sweets maker house and the Italian blogger hit the headlines back in May, leaving all of her fans thrilled and excited (everyone wondered what it could be all about).
By teaming up with the Parisian pastry shop, Ferragni will launch an exclusive macaron box, just in time for the upcoming New York Fashion Week in September. Covered with Ferragni’s signature eye-print and coming in a light blue color, the box will include six special super-sweet pink macarons with a vanilla and strawberry flavor. The retail price tag of each box of macarons is said to be $28.00. Chiara’s macaron collection will first be available only at NYC boutiques, before hitting the worldwide market.
The collaboration is one of the many focal points behind Ladurée’s revolution, which aims at lessening the distances between its longtime devoted customers and the new, younger generation.
“In an age where the consumer can be influenced in an instant, we saw this collaboration as the obvious next step into reaching the new generation,” declared Elisabeth Holder, co-president of Ladurée U.S.
For these reasons, the French sweets maker company is going to launch an e-commerce website for the US customers in September, which coincides with the relaunch of The Blonde Salad as well (the macaron’s box is going to be available on both the websites).
It is, however, not the first time Ladurée joins forces with acclaimed fashion brands and entrepreneurs. Previously, the French giant has teamed up with Emilio Pucci, Lanvin and Marie-Hélène de Taillac.
As for The Blonde Salad’s Chiara Ferragni, the young, fashion businesswoman has been collaborating with many labels so far, such as Calvin Klein, Levi’s, Carpisa and Italia Independent. When she says #theblondesaladneverstops, she actually means that! Chiara can count on over 6.1 million followers on Instagram, who will surely give their opinion on The Blonde Salad x Ladurée collaboration.
September is always a nostalgic month, but thanks to the Chiara Ferragni x Ladurée macarons line, waving summer goodbye will be easier!
Photos courtesy of Chiara Ferragni