After showing off her spectacular vocal’s at BBC’s Live Lounge last year, we thought there is no way we can like Demi Lovato more. She has been releasing hit after hit, conquering the charts and turning into one of the fashion icons of her generation. Well, there’s more news from Lovato today; she has released her new makeup collection.
Demi Lovato came into the beauty industry with her skin care line Devonne by Demi in 2014. The project seemed to be a real success, because Demi is moving forward now. This will be the first makeup project she has gotten her hands on, and it will surely be one of the most desirable products for teens and women in their 20s.
Demi Lovato’s eyeshadow set is produced in collaboration with NYC New York Color. Surprised? Were you waiting for a more luxurious brand? A price you can’t afford? No, Demi’s collection is affordable and available at Target and Walmart stores across the USA.
The fact that it’s so affordable is an important advantage. If you’re familiar with her career beginnings, you know her path to fame started on Disney Channel, so the fact that her eyeshadow can now reach to the demographic that used to watch her (and made her famous by doing it) is worthy of appraisal.
The eyeshadow is only a part of a bigger collection with NYC New York Color. Demi is also its brand ambassador, and she’s preparing the new Lovatics Collection with this brand. The collection includes four key products, which you might also be interested in, if you’re a Demifan. These products are the eyeshadow palette, a lip-and-cheek stain in 3 shades (a Demi favorite, as you know), a volumizing mascara, and an eyebrow pencil in 2 colors.
All products are actually connected to Demi and how she wears her makeup. The color palette is built to the famous smoky eyes we often see on Demi. It also includes a few natural shades you can wear in the daytime. The lip-and-cheek stain is also one of her favorites, which she wears very frequently. You can have fun with these products as much as you want, and don’t ever worry about the limits. A few wise words from the muse herself, “It’s important to embrace the fact that makeup isn’t about hiding or covering anything up. It’s about wanting to feel polished and look like you, but at your best.”
Demi Lovato’s interest towards makeup products is due to her love towards experimenting. She told more about her interest to Seventeen.com, “It’s something I haven’t done before and it’s really exciting for me,” and she also left us a comment on the affordability benefit we all loved, “I’m really impressed with the pigments. The color and quality is really great and I love that it’s so affordable.”
We know Demi! And thanks for that!
So how affordable is it? It’s all from $1.99 to $4.99! Now you don’t have any excuse for not getting Demi Lovato’s makeup collection. The collection is already available in stores, so … what are you waiting for? Off you go!
Photos courtesy of New York Color