Barbadian pop singer Rihanna has been signed on by LVMH Moët Hennessy Louis Vuitton’s Kendo to complete a makeup collection: Fenty Beauty by Rihanna. The final product will likely hit big on the market, due to the singer’s astronomical success and already-established connections in the fashion industry – think brands like Puma and Dior, most notably.
There are no specific numbers as far as how much Rihanna was paid to enter this contract, but estimates have been made, showing that it may have been upwards of $10 million. Perhaps a small price to pay for a celebrity with such a remarkable reputation; “Everything with her is off the charts,” remarked a well-established executive in the cosmetics field.
Kendo is a beauty brand that often produces makeup and beauty products to be sold in locations like Sephora, which is also owned by the LVMH conglomerate. Rihanna’s collection for the brand will follow suit; Fenty Beauty by Rihanna will be put on the market for fall 2017, and will be available in Sephora and other beauty outlets.
As of yet, the brand has not released many details, but Kendo CEO David Suliteanu’s outlook on the whole situation is totally positive, and he seems to believe everything to come of the partnership will be out of this world: “Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience. We are aiming for the stars.”
This is a realm Rihanna is totally accustomed to. The multi-talented star always seems to be popping up in the news with a new venture, as she further ventures into the fashion industry while still maintaining her career as a pop artist. It’s not hard to imagine that her successful singing career has a lot of stats to back it up (14 number-one hit singles, eight Grammys, nine American Music Awards, 12 Billboard Music Awards, among other notable feats), and now her track record is stretching into this secondary industry, as in 2014 she was awarded the CFDA Fashion Icon Award back in 2014. Anywhere the star lands is bound for success. As such, Suliteanu concluded his statement by mentioning, “Kendo is honored to work with Rihanna.”
And as it well should be, her ventures into the beauty industry have turned a great profit for those involved. In 2013 she entered a four-part contract with MAC, which resulted in the limited-edition line of RiRi Hearts, and she also worked with Viva Glam lip products back in 2014, which fundraised for AIDS research. She has even created a fragrance through Parlux Ltd. – RiRi – which launched in 2015, made $46,000 in its first afternoon, and to date her fragrances as a group are said to have racked up a whopping $75 million in wholesale shipments.
Kendo has definitely made a smart choice tapping Rihanna for this, and this marks the label’s third major contract, with the others being with Marc Jacobs Beauty and Kat Von D Beauty. Rihanna will be given a key roll in creative control, as Kendo wishes to maintain a long-term relationship with the singer; it is likely this partnership will prove to be mutually beneficial.
Photo courtesy of @badgalriri