Since Goop was initially launched out of Gwyneth Paltrow‘s kitchen in the fall of 2008, many things have changed. Originally meant to be a weekly e-mail newsletter, it will be soon possible to literally put on Paltrow’s lifestyle brand Goop all over our bodies, as the actress has just hit the headlines announcing an upcoming Goop clothing line that’s, of course, all about organic fabrics and fair-trade. While we probably still have to wait for a few months to know what kind of organic and sustainable materials she is going to use to create her staples (as far as we know she still has to reveal all the details about the line), Paltrow did set a launch date for her fashion line, and it’s sooner than you expect — in September.
The American actress began teasing her social media followers about the forthcoming Goop fashion line since October last year, leaving many wondering whether such a thing was even ever going to happen or not. “I’ve been working on apparel — apparel is next. In September, we’re going to launch apparel, and it’s very exciting,” she told Racked.
Besides revealing that Goop would officially add ‘fashion’ to its already big collection of organic goodies, Paltrow did not add any further information on what the target audience and price tags was going to be (though we bet any kind of Goop organic staple will not be that affordable, as much as not so affordable are Paltrow’s infamous smoothies), and what category of clothing it would cover (will there be separate sections for men and women? Is it going to be genderless? Is there going to be any sort of children’s fashion department?). What many are expecting to see, however, is that the Goop clothing line will be all about Gwyneth Paltrow’s signature style, namely striped long-sleeved shirts, boyfriend jeans, cozy knits and, of course, elegant blazers.
Given the fact that Goop regularly collaborates with influential designers to create one-of-a-kind (yet quite expensive) capsule collections, it will be interesting to see whether its brand new clothing line will be entirely designed by Paltrow herself or the award-winning actress will ask someone famous in the fashion industry for help. What we know for sure, though, is that Goop has been having a slow rollout recently, yet still going through steady transformation process that took its headquarters to work even harder and create more ways to direct people towards their website, creating content and new appealing products to sell.
“We’re very, very hard at work at Goop. We are doing a lot. As my CEO always [asks] me, ‘Please, can we stop doing so much?” continued Paltrow, implicitly suggesting that there’s something more brewing at the Goop’s headquarters.
Photo courtesy of @gwynethpaltrow