Karl Lagerfeld Plans on Opening Hotels, Clubs & Resorts

Karl Lagerfeld is a well-known name synonymous with high-end style and flair. The fashion forward genius is in the midst of a long-term licensing deal between his brand and Brandmark Collective BV to create Karl Lagerfeld Hotels & Resorts. Further down the line there will also be private clubs and restaurants, as well as residential properties, all under Karl Lagerfeld Hospitality.

Karl Lagerfeld Plans on Opening Hotels, Clubs & Resorts

This may seem like a sudden venture for a fashion guru, but it really makes sense. Karl Lagerfeld has made it a point to be transparent in his affection for hotel living. Why would his next venture not be to check himself into a hotel built with his own aesthetic? According to the President and CO of Karl Lagerfeld, Pierpaolo Righi professed that this development within Karl Lagerfeld’s brand is due to his desire to “broaden Karl Lagerfeld’s comprehensive lifestyle experience.”

This is not a sudden development either. Karl Lagerfeld has been working on interior design projects in several places to great reception and success. One of these projects is a ‘six-star’ Macau hotel in a 20-storey tower that is rumored to have 27 posh designed rooms. This hotel will be part of the 2017 future Lisboa Palace luxury development that is sure to charge the big bucks.

Other interior design projects that Karl Lagerfeld has undertaken include two lobby spaces for the Art Shoppe Lofts + Condos, a condo complex in Toronto, Canada. Additionally, he will be designing the lobbies of two hot spot twin residential 50-storey towers in Miami FL.

Though this is definitely a well-progressed plan, the Hotel and Hospitality world is ruthless. Adding in the residential design options and eventual property ownership, restaurants and private clubs means that this foray was well thought out and intended to be meticulously executed.

This is not a random assumption, my family’s business is Hotel and Hospitality, and though I do not know everything, I certainly know this: customer satisfaction, approval ratings, occupancy percentages, competitive rates, location related off seasons, the constant fight to stay relevant, the insurgence of Airbnb and other similar options are taking a toll on the industry and requiring massive adjustments to the status quo.

Brandmark Collective is a young company that was established in Amsterdam in 2015, but they have brought forth nearly 30 different hotels worldwide. This collaboration between Brandmark Collective and Karl Lagerfeld is stated to be impressive, not to just exist as a cool option.

There are other fashion names and luxe brands that have ventured into the hotel space, such as Baccarat, Bulgari, Giorgio Armani and Versace. This is not a deterrent, Lagerfeld’s branching out in several different directions and all are anticipated to be wildly successful and interesting.

Photo courtesy of Livingly

Recent Posts

Balenciaga Spring 2018 Menswear Collection

Demna Gvasalia, the creative director of Balenciaga celebrated the first day of summer with his Spring 2018 Menswear Collection. This collection is all about cool dads taking their kids to the park. That is exactly...

Bella Hadid is The Star of The NARS Fall 2017 Campaign

The beautiful Bella Hadid doesn’t seem to get a day off. Just today it was announced that the young model is the new face of the Fall 2017 makeup line for the famous cosmetic company...

Off-White Resort 2018 Collection

The Milan-based founder of the celebrity-approved label Off-White and Kanye West’s creative director presented his Resort 2018 collection at his showroom in Milan. Millenial chic mixed with the call of the nature vibes were the...

Best Nail Designs for Summer 2017

The summer is such a fun season to play with colors. The ocean, the beach, all the exotic cocktails, and fruits are a major inspiration that we can easily transfer in our style. When it...

Badgley Mischka Resort 2018 Collection

Mark Badgley and James Mischka are the owners and founders of the very successful American brand Badgley Mischka. They have been present in the fashion industry since 1988. Stars like Sharon Stone, Brooke Shields, Mary-Kate...