The updates and news from the fashion world do not limit with new collections only! After a number of super successful and cool collaborations with a number of popular fashion brands talented and beautiful Kate Bosworth comes up with tech innovations enabling fashionisers to use the technological means for having the most fashionable and cool combinations! Thus we are speaking of the new super amazing app named “Style Thief” giving the most capricious and girly fashionisers a chance to make a shot of a certain piece of clothing and quickly find in the wide range of stores worldwide! This is just beyond any words of amazement and stun!
Speaking about her collaborative experience, Kate noted, “Every time I look at a collaboration, whether it’s with product or an online presence or something like an app, it really is the melding of art and commerce, fashion and tech. Understanding how to refine search for customers is, I think, something on the forefront of tech and fashion.” Further, in answer to WWD’s question about what the motivation was for the creation of an app like that, she also adds, “Everyone has fashion envy. Everyone can relate to that feeling of looking at an editorial, for example — or a friend, or the runway, for that matter — wanting to steal something exactly as you’re seeing it, or something similar.”
Besides the ability to instantly find the fashion item of your choice just by means of scanning your photo, Style Thief can also give you the chance to look for a specific print or pattern on this or that dress, for instance, and find other pieces on sale featuring the same or similar design patterns. Moreover, the app includes options for typing a text search besides the image-recognition one, as well as it can send alerts to notify users about the sales of certain items of their choice. All in all, Style Thief is going to be the ultimate application for fashion and shopping lovers, putting an end to all their ponderings on specific clothing pieces and accessories, revealing their brand names and suggesting the best online shops for acquiring them. As Bosworth puts it, “Our intention is to be a tool for consumers to find something and ultimately purchase. It’s as easy as that.”
Apparently, Style Thief is going to be a really great chance for many ladies to put an end to their tortures and long-lasting thoughts about this or that piece giving them a clear chance of finding out everything quickly and efficiently. Joining the forces with a co-owner of specialty retail chain American Rag Cie and a former president of Gemstar-TV Guide Interactive, Kate Bosworth gives a real stunning surprise to her followers and to fashionisers all over the world! So we are really impatient to see this app with all the details and to enjoy those wonderful benefits it presents to the full!
Photo courtesy of WWD