Kate Moss is one of the most iconic supermodels of our time, so there’s no real surprise that she would inevitably found a modeling agency of her own. The Business of Fashion conducted an interview with Moss, in which she stated her intent to launch the business in the coming month. That’s exciting news in and of itself, yet the most exciting part of Kate Moss’ modeling business venture is in her unofficial mission statement for it. “I don’t really want pretty people… I want to create stars,” she said in her interview with the website.
The English supermodel was discovered when she was only 14 years old, meaning that her love affair with the fashion industry has lasted nearly 30 years. With such a milestone coming up, it only seems befitting that she is making a move to give back, so to speak, to the industry that scooped her up at such a young age. Moss was discovered by model agency Storm, with whom she has been with up until this past March.
“I want to focus more on managing people’s careers than just [running] a model agency… I want people that want to sing and dance and act,” she continued on, in her BoF interview.
Models are a lot more talented than many people might give them credit for – walking in sky high heels down a twinkling runway, getting the perfect angle for that editorial photoshoot, or just working with a variety of people on a daily basis, among other things. And with Moss’s stated goal of getting models, who are more like Renaissance women, we’re looking to see a myriad of new models that challenge the definition of beauty within the fashion industry.
And so, Moss has the website for her business active online, in a bare minimum state. The website now consists of one photo, with a contact email listed above it for those with questions. Similarly, the agency has a new Instagram account up and running, with one picture posted. Earlier on Monday, the account had accumulated 1,000 followers, but by the end of the day the page was at 154,000. Such a wide jump isn’t surprising as word spreads around.
Moss chose to unveil her new website at a hectic time for modeling, launching it during London Fashion Week, which is actually a great move on her part. With the fashion hype at its yearly high, modeling is on the minds of many aspiring young women around the world, so modeling agencies are probably very busy this time of year anyway.
And with Moss at the helm of this exciting new business, she and her team will likely be seeing a large number of aspiring faces; perhaps we’ll find the new Kate Moss among them!
Photo courtesy of Esquire