Katy Perry for ghd Air Hairdryer Campaign 2012

Katy Perry’s extravagant style sense, her intriguing beauty updates and the habit of changing her hair color into various eye-catching shades became perfect grounds for selecting her to act out the role of the Little Mermaid in the newest ghd Air Hairdryer Campaign 2012. The 27-year-old pop diva has always stood out for her dramatic makeover, thus becoming a real trendsetter for many girls around the world. Photographed by David LaChapelle, the newest ultra-colorful and fairy-tale like ghd Air Hairdryer campaign pictures Katy in a sparkling and dreamy scenario on the background of the Brooklyn Bridge in New York and gloomy streetlights.

Katy Perry for ghd Air Hairdryer Campaign 2012
The Katy Perry ghd Air hairdryer campaign 2012 promotes the latest innovative styling tool of ghd. This first-class hairdryer stands out with its great power to deliver quick and profound drying. Moreover, ghd’s newest hairdryer also rules out the chance for frizz and deterioration. Let Katy convince you of the high quality delivered by this innovative hairdryer, and make sure your hair looks ideal on every occasion. Bye-bye coarse hair texture, I already have the revolutionary professionally-inspired hair sculpting tools from ghd!

Katy Perry for ghd Air Hairdryer Campaign 2012

Katy Perry for ghd Air Hairdryer Campaign 2012
As for the beautiful campaign, no one will deny that Katy Perry is the ideal choice for the character of the Little Mermaid. This fairy-tale like theme lets her bring out her wildest beauty fantasies. As Katy herself stated, “I love it because I’m such a fan of the Disney movies. Ariel is such a big influence. It’s always fun to dress up once in your lifetime as a mermaid and have that fish fin tail. It was fun – I got to have purple hair which foreshadowed the real purple hair I had last fall. It’s as if Lisa Frank had done The Little Mermaid.”
The ghd air will be available at the beginning of March 2012. You can get one at specialized ghd salons or online for RRP $199.

Katy Perry for ghd Air Hairdryer Campaign 2012

Photos courtesy of ghd

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