The partnership of Katy Perry and GHD takes a new development, as the beautiful singer now stars in the brand’s newest campaign. After a myriad of fabulous character-based campaigns, Katy finally shows of her glamorous, feminine side in the newest GHD campaign 2012, which demonstrates how having a good hair day can change your mood. Sporting a new gorgeous hairstyle, the star sizzles in a series of chic black and white photos that ooze out an enchanting old Hollywood glamour.
Katy Perry herself confessed that it was a great fun to channel a little sophistication and added that the photographer was working really skillfully. “It was fun to go a more natural route after playing characters in my last ghd campaign. Ellen von Unwerth captured both the playful and chic looks amazingly well.”
According to the Chief Executive Officer of GHD, Paul Stoneham, “Our new campaign brings the ghd brand promise of a ‘good hair day, every day’ to life. Katy, and Ellen have created something really special in these images, capturing the essence of ghd today.”
All the hairstyles in photoshoot were styled with ghd stylers, the new ghd Air™ hairdryer, ghd brushes and ghd style products. Having high quality, professional stylers, any girl can have only good hair days and smile like Katy does. Katy Perry literally shines in the newest GHD campaign 2012 and it’s more than vivid that her collaboration with the brand will continue for a long time.
Photos courtesy of ghd ®