For someone considered somewhat of a fashion icon it is unsurprising that Katy Perry would launch a shoe collection. Working in partnership with Global Brands Group, Katy Perry will be debuting Katy Perry Footwear in spring of 2017. Her shoe line is rumored to include sandals, stilettos, pumps and even sneakers that will no doubt be brightly colored and an interesting addition to the fashion world.
Katy Perry has been quoted saying: “It’s been a creative goal of mine to be a real contributor in the affordable fashion space,” which is something many financially minded people can appreciate.
Katy further explains her choice to work with Global Brands Group to make Katy Perry Footwear a reality. She goes on to say: “Launching a footwear collection felt like a natural first step for me. After years of investigating and researching partnerships to find the right fit for the debut of my line, I found that Global Brands most resonated with my artistic ideas. They understand my vision, my eye for detail, and have the international reach and resources to bring my canvas of ideas to life.”
What does this mean for the consumer? It means that Katy Perry is looking out for her fans, many of whom would be shopping on a budget, and those just interested in her sense of fashion without breaking to open their piggy banks or spending astronomical prices. The prices for Katy Perry’s upcoming shoe collection is reported to range from $59 to $299.
This isn’t her first foray into the retail space outside of music. Katy Perry’s first fragrance, Purr by Katy Perry, did well back in 2010 with Nordstrom. Her makeup line Katy Kat Collection launched in April with CoverGirl. It was really only a matter of time before she came out with a clothing line or shoe line.
Given her popularity and the fact that “Rise”, one of her singles, is once again in rotation, marketing will not have a tough time at all. The song was chosen by NBC as their official anthem for the 2016 Summer Olympics in Rio, and thus has been playing repetitively since the start of the 2016 Olympic coverage.
A lot of people really do appreciate her style, and some of the materials for Katy Perry’s upcoming shoe collection have already been revealed. There will be lucite, metallic and floral prints and even vinyl. These materials combined with the interesting sketches already released let us know this will be a fun brand of shoes, interesting to look at and hopefully fun to wear.
Katy Perry’s millions of followers are already drumming up even more interest. The sketches of her Katy Perry Footwear options have been shared, posted, tweeted and retweeted millions of times with no sign of slowing down. Speculation on the costume inspired designs and interesting overall looks is expected to continue to rise.
This could be a big deal – Katy Perry Footwear is already anticipated; people are counting down the days until her spring 2017 line is released. Should be fun!
Photos courtesy of WWD