The R&B singer Kehlani recently released her first full-length album SWEETSEXTSAVAGE. Besides her success in the music world, she announced a collaboration with the professional makeup brand Make Up For Ever. Kehlani is the new brand ambassador and star in their new campaign and commercial. Make Up For Ever and Kehlani are launching two new collections. Both collections include long-wear waterproof color for the eyes. Kehlani’s signature products are the Aqua XL Color Paint high-performance cream eyeshadows and the Aqua XL Ink liquid liners.
This is the first-ever artistic collaboration for Kehlani and her fearless spirit seems to be exactly what this makeup brand needs. For Make Up For Ever this is not the first collaboration with somebody from the music world. Last year they partnered up with Jesse J for their Artist Lip and Face Collection.
From now on Make Up For Ever will follow Kehlani on her tours, shoots, and other public events. Besides their products, Kehlani will receive support from Make Up For Ever’s makeup artists everywhere she goes.
About her recent collaboration with Make Up For Ever Kehlani said:
“MAKE UP FOR EVER makes me feel powerful on stage because I feel like I look good – like I look like myself, so I can be confident and have fun. I also know MAKE UP FOR EVER makeup is not going to melt or come off while I’m performing, so I don’t have to think about what’s happening with my makeup,” I feel very honored to be part of the close-knit MAKE UP FOR EVER community. This is my first artistic collaboration with any brand and I am so happy to be in this amazing group of people who inspire me daily with their passion for makeup and for this awesome brand.”
Aqua XL collection claims to have a 24-hour coverage and includes vivid and bold colors. The cream eyeshadows come in 15 highly-pigmented shades and the liquid eyeliners come in 20 colors.
The Grammy Award-nominated R&B singer apparently is bold enough to play with all these daring colors. The brand’s CEO Nicolas Cordier said:
“We consistently support the creativity and artistic spirit of charismatic talents with bold personalities, Kehlani I embodies the beautiful fearlessness of her generation. She is the perfect performer to represent the new Aqua XL product collections’ with high-performance formulas that never quit.”
Kehlani’s makeup products will go on sale in May.
Photo Courtesy of Make Up For Ever