Quality makeup options are shamefully scarce for anyone who has a dark skin tone, and singer Kelly Rowland knows it. In order to fill this gap in the beauty industry, Rowland decided to launch a glamorous makeup line for people with darker skin tones, officially speaking on behalf of all the women of color out there. She is thus thinking about a makeup line that is meant to be more inclusive rather than exclusive, in contrast to most of the makeup products that are available at any drugstore.
Although Kelly Rowland did not officially set a debut date for her makeup line yet, the good news is already hitting the headlines, letting us consumers not only feel excited, but also finally have a serious conversation we so desperately need to start: the tremendous lack of representation of women of color within the beauty and fashion industry. Many brands have tried or are still trying to include makeup pieces for darker skin tones in their collections, yet in fewer numbers in comparison with the average lighter products. Most of the times those with darker complexion find themselves in a dilemma of choosing between a meager spectrum of colors, such as ‘tan’ and ‘brown’, as the motto ‘one shade fits all’ is too often mistakenly followed by women of color.
Brands such as Cocoa Swatches, Queen by CoverGirl, Black Up and Sephora, for example, have their own specific powders, foundations and concealers for women of color, to the pleasure of those who are living in a Caucasian country. These options are, however, less variegated compared to the ones meant for fare skin tones, and the Grammy Award-winner is determined to change that for good.
Speaking exclusively with Essence, Kelly Rowland explained why she specifically chose to take such an incredible and important adventure: “My makeup artist Sheika Daley and I are actually starting a makeup line we’re making sure we make, well, we’re starting off with lashes and then we’re going to have it grow for all women,” she told, “but definitely making sure we have our chocolate girls covered. Gotta get the chocolate girls in there! We have to have that, you know. I think Iman has done a beautiful makeup line and I want to do it too!”
Given the fact that Sheika Daley is the one blessed with many artistic and beauty skills and does the makeup not only for Rowland, but also for Serena Williams and Lala Anthony, the results cannot be disappointing for sure! She is known for using a light coverage and a flawless touch, so whatever comes from her work will very likely add some divine vibes to any look.
Aside from adding beauty ambassador and businesswoman to her CV, Rowland is about to launch a new album and release a book too, which she regarded as being ‘exciting’ but is still shrouded in secrecy. “[I] “can’t even say what it is yet,” she said. What a busy year for Kelly Rowland!
Photo courtesy of @kellyrowland