Instagram is the new social media platform that is going to ensure stars just keep on raking in the cash, and you can’t even imagine how much models like Kendall Jenner and Gigi Hadid make from a single post on Instagram! It is an online mobile photo and video sharing service with a whole social networking aspect to it that gives everyone a certain fan base, large or small. Founded on October 6, 2010, it is currently available in 25 different languages and is available on all mobile devices and tablets, also opening up on your PC. It also allows for one to connect multiple accounts to one another, optimizing digital marketing techniques and growing in popularity on a daily basis.
There are many trends that began through Instagram as well, including the Weekend Hashtag project and the Throwback Thursdays, which are still going strong and have moved onto Facebook from the day hashtags were added to the platform. Selfies were also made really big through Instagram, which has led to the invention of selfie sticks and all forms of devices that allow one to take the perfect self-shot photo, alone or with a group of friends.
As time has gone by, people have come up with ways to monetize their Instagram accounts as well, turning to some rather interesting tactics. Even when you Google starting with the phrase “making money on…” the first prompt received is on how to make money on Instagram. Many sites have expounded the issue, presenting interesting lists with 5-13 steps to the monetization of the social media platform. Some of these include:
1. Initially building up your follower base by posting quality images and videos and using the right amount of hashtags that will certainly bring in a number of customers.
2. Use affiliate marketing, where you promote products and get paid per sale made through your affiliate URL; there are many companies that push for this.
3. Become a brand ambassador, taking money to exclusively showcase their brands on your page; through this, you can be earning up to a few thousand dollars a post!
4. Selling your photos is an awesome way to make money, particularly if you are amazing at what you do, as there are multiple websites that cater to this business.
5. Use Instagram to promote your business or product, sometimes even service.
6. Finally, if you have an account that might be worth a great deal to someone out there, you can sell your account and enjoy reaping the spoils of it.
But what does that have to do with fashion? Most everything these days as models take selfies before big shows, designers take shots of them getting ready for a campaign, or everyone who is anyone begins wearing different clothes and accessories, snapping pictures of themselves and the shows before them, sharing everything and anything they can find from the fashion industry on Instagram. Many fashion bloggers have made it big due to the social media platform, The Blonde Salad among them. However, it has also become a dominant factor in how the stars make extra cash on social media as well, with models like Kendall Jenner and Gigi Hadid making quite a bit from a single post on Instagram.
So what are we looking at here? How much do you think supermodels get paid on social media? We’ll give you time to guess but you can be sure that it is nothing short of six figures. Kendall Jenner has 65 million+ followers on her social media, with each post unto itself gaining over a million likes and hundreds of thousands of comments. The top models that are ranked as supers on the social media platforms according to D’Marie Archive, an app ranking the power of models through different mediums, are Kendall Jenner, Cara Delevingne and Gigi Hadid, in that exact order, which each of their photo or video posts bringing them between $125,000 and $300,000 USD. For each and every one! A single photo by them can buy someone a house or two or three!
Ladies like Karlie Kloss, Behati Prinsloo and Miranda Kerr can definitely ask for $25,000-$50,000 USD per post put up on Instagram, which is a fraction of the top three’s but still a rather incredible number to be looking at. The funny thing is that sometimes these girls earn more from a single post than they would through their daily rates for a shoot. It is bizarre and shows the raw power of having a rather large fan base. The more followers a model has, the more likely she is to be hired on by different companies as well, which gives Kendall Jenner and Gigi Hadid a rather large step up the proverbial ladder.
Who are Kendall Jenner and Gigi Hadid? While the former belongs to the Kardashian clan from their mother’s side, half-sisters to the Armenian beauties that have their tickets to fame given to them on a silver platter, the latter is the daughter of former model Yolanda Foster, who also seems to have opportunities piled at her feet. Both are young, 20 years of age and born in Los Angeles.
Both girls are from blended family where both parents have children from other partners as well, all very American. Both girls have parents who were both very well known in the American world, though Hadid can lay claim to some very good Palestinian genes as well. Hadid started modelling from the age of 2 for Baby Guess, while it took Jenner another 12 years until she was 14 when Wilhelmina Models signed her on in 2009.
They are both gorgeous and life has dealt them some pretty good cards, blasting them to stardom from an extremely young age. It is almost unfair if you think about it. A supermodel does not even need to get out of bed and she can command 5-6 figures with ease, rendering the previous cliché of a woman not getting out of bed to model for less than $10,000 rather moot. Then again, all that exposure to media cannot be controlled and must be having its own negative effects on their lives. For the amount of money they can get from a single Instagram post though, we would say enjoy it while it lasts girls!
Photos courtesy of Vogue