Something life-changing must have happened in the Kardashian clan, because Kris Jenner just did something we had never expected; she’s released her own branded jewelry line. Well, that’s new! We are so used to seeing (or maybe not seeing) Kris work behind the scenes and make every piece of work touched by a Kardashian sell for millions, that we never thought she would market her own product or appear as the face of a collection.
Well, that’s clearly a drastic change in her working style, but we’re still very excited to review it. After so many years of hidden work, Jenner is welcome to spice up our day with her own campaign.
Kris Jenner’s jewelry collection was first unveiled on social media. First round of teasing happened on Twitter, where Jenner posted a photo of herself wearing the one and only piece of her Kris Jenner Signature Collection. A casual photo informed her followers that the pearls were coming. We didn’t have to wait long until the official announcement was published on her Instagram. Not very surprising, because these two networks are usually where you’ll find the Kardashian news.
On Instagram Jenner went with a professional photo of herself wearing all white, showing off the pearl necklace with a sheer smile (Kris Jenner style). It looks like this necklace is the only product you can buy at the moment. It’s available online and experience tells us it can go out of stock any time (our wounds from Kylie Jenner’s lip kit line are still bleeding).
The necklace is 45-inch long, featuring Majorca pearls in “a delicately crafted ensemble of rare colors of gray, Tahitian black, white, champagne and oro.” You’ve read it, delicate and rare, two very serious reasons to purchase your limited-edition copy before it goes on an eBay auction.
The product photos hint that even if you’re not really a necklace girl, you can still wear it as a bracelet, with 6 strands of different pearls. As if there is a need for more noise when it comes to a Kardashian product, Kris Jenner offers a set of pearl earrings as a gift, if you buy the necklace.
According to the website, the earrings alone are worth “a retail value of $55.00.” What a generous move, Kris! It’s so generous that it’s almost fishy! The collection (including the earrings as a gift) will cost you $149.99.
A strong woman, almost a superwoman, who has managed to market products in a way that no one else could, a book of selfies, a dressing app, and not 1, not 2, not 3… but 5 daughters based on absolutely nothing… that’s what Kris Jenner is to us, a marketing superwoman. We wish her and the collection all the good luck… although it’s highly unlikely she needs ANY luck at all, she’s got it all covered.
Photo courtesy of @KrisJenner