Like a contemporary version of Millennial Californian Queen Midas, whatever Kylie Jenner touches instantly turns into gold. Keeping up with the Kardashians most discussed star is literally building a beauty empire, as she has recently announced she will now expand her beauty line launching not only super-successful lipsticks, but also an entire cosmetics range – Kylie Cosmetics.
After spending some time teasing us via her main social media, the 18-years-old beauty finally revealed what was going on with her long-awaited new lip kits (the new colors went sold out within less than half an hour): consisting of three different shades – Mary Jo K, which is a tribute to Jenner’s grandmother, Koko K and Posie K, Kylie Jenner’s lip kits came just in time for Valentine’s Day and could be regarded as a cute way to let us know in advance that things are getting serious at this point, as it is a prelude of a new, Kardashian-approved cosmetics line. Even, the young socialite’s website, lipkitbykylie.com has already changed its URL to kyliecosmetics.com.
Like her first lipsticks, which broke the Internet a little over two months ago and brought people who didn’t manage to get their hands on them to Ebay to purchase them paying ten times more than their actual price tags, the new Kylie Jenner lip kits include pencil liners and matching liquid matte lipsticks, with the price tags being around $29. Even if you haven’t again managed to get your favorite color, you could of course always find it for less than $1000 on Ebay.
Kylie, who could be listed as one of the most powerful emerging social media personalities and fashion icons on the Internet (her Instagram account for Kylie Cosmetics currently has an astonishing number of more than 1.3 million followers), often uses her app to share her daily life, career accomplishments and future goals. So when she shared her list of goals for this current year, which included a full makeup line, her fans ran literally amok and began counting the days until her next challenge.
Now that things are getting real and her new lip kits feature some thrilling colors, everybody is wondering what Kylie’s makeup line will be all about. As for us, we are sure to get at least one set of extravagant faux eyelashes and a few bronzers to make our skins glow.
However, all that we know regarding the mysterious Kylie Cosmetics can be summed up in a few sentences as stated on kyliecosmetics.com: “After Kylie revealed the Kylie Lip Kit to the world, her fans wanted more. Kylie Cosmetics is Kylie Jenner’s new launchpad for sharing her best kept beauty secrets to her fans. Kylie is currently working in the Kylie Cosmetics Lab on a handful of new, top secret products she’s creating to help give you that perfect ‘Kylie look’.”
While craving more information, we could just state that the teenager socialite really is a cultural phenomenon and that whether we like it or not, she managed to revolutionize the beauty industry achieving some of the most incredible results of this past decade.
Photo courtesy of @kyliecosmetics