How long is it going to take Kylie Jenner’s brand new product to sell out? Maybe 30 seconds like her iconic lip kit? It-girl Kylie Jenner is officially expanding her notorious makeup line debuting a new eyeshadow palette, dubbed the KyShadow Kit.
“Surprise, I’m launching a KyShadow palette!!! I’ve been working on this for months and I am so excited to finally reveal the big news to you guys,” Kylie wrote on her website, introducing the palette, composed of nine different colors, accompanied by a how-to and descriptive video. The website features a second video too, wherein one of Kylie’s favorite makeup artists, Ariel Tejada explains how to use each one of the nine shades to recreate Kylie’s iconic look.
“I have been dreaming of this moment for way too long. This eyeshadow palette is literally my baby. I have been using this palette every day for the past five or six months. Every Snapchat video, every Instagram you’ve seen me in, it’s been this palette. It’s been so hard to keep this a secret,” she explains in the video.
Like Jenner’s debut Lip Kit, the KyShadow Kit’s shades come in neutral tones, primarily with a matte finish, with the exception of the dusty orange shade slightly veering to a brighter color spectrum.
“The color orange was very important for me to put in my palette,” she explained. “I feel like orange really makes the colors pop”.
Jenner’s nude-toned makeup style is one of the most Googled, Instagrammed and most recently also Snapchatted (she snapchatted her makeup routine and broke the Internet a few days ago), which means that if you are willing to get your hands on the KyShadow Kit, you have to be really fast.
After days of teasing her fans on Instagram with a coming-soon Kylie Cosmetics #summersurprise, as well as many unanswered questions when the same fans kept on asking what kind of eyelid palette she was using in her Snapchat makeup tutorial, Kylie Jenner spiced things up revealing that there are only a few hours left to prepare for ‘the battle’. The KyShadow Kit is about to hit the online shelves July 26 at 3 PM (PST).
The second and much-unexpected surprise she unveiled on Snapchat yesterday was that she tracked down the most devoted Kylie Jenner Lip Kit fans to personally gift them with the unreleased KyShadow Kit. What a fantastic marketing move!
As for the KyShadow Kit’s formula, Kylie made sure we could all be satisfied with the product, especially after the criticism she got on her Lip Kit.
“All of the make-up artists who work with me know that I am very specific about the color brown that goes on my eyes, and I really feel like I’ve perfected it in this palette,” Kylie declared in the video. “This formula is very long-wearing and they blend so effortlessly.”
Get ready to compulsively check Kylie Cosmetics’ website, today! Also remember that more KyShadow Kits are about to come, by the end of the year!
Photos courtesy of @KylieJenner