Kylie Jenner Is Expanding Her Makeup Line With the KyShadow Kit

How long is it going to take Kylie Jenner’s brand new product to sell out? Maybe 30 seconds like her iconic lip kit? It-girl Kylie Jenner is officially expanding her notorious makeup line debuting a new eyeshadow palette, dubbed the KyShadow Kit.

Kylie Jenner Launches KyShadow Kit Eyeshadow Palette

“Surprise, I’m launching a KyShadow palette!!! I’ve been working on this for months and I am so excited to finally reveal the big news to you guys,” Kylie wrote on her website, introducing the palette, composed of nine different colors, accompanied by a how-to and descriptive video. The website features a second video too, wherein one of Kylie’s favorite makeup artists, Ariel Tejada explains how to use each one of the nine shades to recreate Kylie’s iconic look.

“I have been dreaming of this moment for way too long. This eyeshadow palette is literally my baby. I have been using this palette every day for the past five or six months. Every Snapchat video, every Instagram you’ve seen me in, it’s been this palette. It’s been so hard to keep this a secret,” she explains in the video.

Like Jenner’s debut Lip Kit, the KyShadow Kit’s shades come in neutral tones, primarily with a matte finish, with the exception of the dusty orange shade slightly veering to a brighter color spectrum.

“The color orange was very important for me to put in my palette,” she explained. “I feel like orange really makes the colors pop”.

Jenner’s nude-toned makeup style is one of the most Googled, Instagrammed and most recently also Snapchatted (she snapchatted her makeup routine and broke the Internet a few days ago), which means that if you are willing to get your hands on the KyShadow Kit, you have to be really fast.

Kylie Jenner Launches KyShadow Kit Eyeshadow Palette

After days of teasing her fans on Instagram with a coming-soon Kylie Cosmetics #summersurprise, as well as many unanswered questions when the same fans kept on asking what kind of eyelid palette she was using in her Snapchat makeup tutorial, Kylie Jenner spiced things up revealing that there are only a few hours left to prepare for ‘the battle’. The KyShadow Kit is about to hit the online shelves July 26 at 3 PM (PST).

The second and much-unexpected surprise she unveiled on Snapchat yesterday was that she tracked down the most devoted Kylie Jenner Lip Kit fans to personally gift them with the unreleased KyShadow Kit. What a fantastic marketing move!

As for the KyShadow Kit’s formula, Kylie made sure we could all be satisfied with the product, especially after the criticism she got on her Lip Kit.

“All of the make-up artists who work with me know that I am very specific about the color brown that goes on my eyes, and I really feel like I’ve perfected it in this palette,” Kylie declared in the video. “This formula is very long-wearing and they blend so effortlessly.”

Get ready to compulsively check Kylie Cosmetics’ website, today! Also remember that more KyShadow Kits are about to come, by the end of the year!

Photos courtesy of @KylieJenner

Recent Posts

Eva Longoria To Show Her First Collection At NYFW

The New York Fashion Week is just weeks away. Starting from September 7 we’ll have one week to enjoy the shows of some of the greatest designers in the world. Although New York fashion week...

Double Up on Denim This Fall Like a Celebrity

Denim is a timeless fabric, that never goes out of style. Pieces made of denim such as jeans, skirts, and jackets will always be our go-to items for many different occasions. So many everyday essentials...

15 Color-Changing Lip Products That Are Cool AF!

While some cosmetic companies are still trying to perfect the ultimate highlight palette, other brands have channeled their energy and creativity into something surprisingly youthful: color-changing makeup! Does it sound scary? Well don't fret, the formulas...

Taraji P. Henson is a Golden Diva in Her New MAC Viva Glam Campaign

The amazing Taraji P. Henson and MAC teamed up on a second makeup collection, as a part of their Viva Glam line. In the official pictures Taraji channels a 70’s look inspired by Diana Ross. The...

Princess Diana and Kate Middleton’s Style Similarities

The Duchess of Cambridge Kate Middleton has a seamless style. Often times she takes style inspiration from one of the greatest royal icons of all times, the never forgotten Princess Diana. We can’t blame Kate...