Were you wondering about the connection between the infamous Kylie Jenner, the youngest of the Kardashian lot, and her connection with Puma? The whole thing has been demystified and there has been something important revealed. Kylie Jenner is indeed dealing with the sports company, with an interesting partnership happening. There is a feud happening between Adidas and Puma, the sneaker wars gaining the Kardashians through a deal with their littlest princess, despite Kanye West’s affinity for the rival.
It has been years that Yeezy has been collaborating with Adidas and has great rapport with them, as well as some Yeezy kicks that have easily sold out. The secretive negotiations only served to hurt the rapper married to the eldest of the sisters, but the waves seem to be subsided with Kylie’s adherence to wearing both brands these days. Puma’s been seeing a future with female spokeswomen it appears, signing on with both Rihanna and Kylie Jenner and coming out with some brand new designs through them.
“I am pleased and excited to be able to confirm that Puma is indeed working with Kylie Jenner,” Adam Petrick, Puma’s global director of brand and marketing told the press. “Kylie represents a fresh and exciting new era for fashion, and we couldn’t think of a more fitting and influential female to headline this campaign for Puma.” Yeah, she is quite the star these days and it is a good move by the sports footwear brand to get her on their side. The deal is said to be raking in some seven figures for the lady in question, which more than makes up for the family rift this has caused.
The shoots are expected to begin in April, when the brand is also planning on launching a new program geared towards women’s training and heathy lifestyles. Then again, there are sources claiming that she has already done a few shoots and will only be continuing as time goes by. In either case, Kylie Jenner is the new face of the Puma spring/summer 2016 campaign and it appears she is loving every last second of it.
We sure are, especially since Kylie’s got more than just the Kardashian name going for her. She is trying to make a name for herself, gain exposure and add on the bucks, which is something we highly applaud her for. While she may be young, it is clear that she is going to be rocking the media for a few years yet.
So while Kanye had taken to Twitter stating that his little sister-in-law would never side with the enemy, the truth of the matter is that Kylie has much to win here and Kanye cannot stop his own from expanding career prospects to as far is it goes.
Photo courtesy of @KylieJenner