There are so many things Kim Kardashian these days that it is hard to keep track. Even with a new baby in town, the second oldest of the sisters has much to do and so little time. Not every celebrity can diversify his or her products the way Kim K does, but we have to give her credit, especially for coming up with the “Kim Kardashian: Hollywood” game that has quite a fan club out there. Obviously, if there is going to be a game, where our gorgeous fashionista is turned 2D, there need to be all the right accessories to make it look at least partially realistic. As such, we can officially say that Kim Kardashian put Balmain’s creative director Olivier Rousteing to work in order to have the best in 2D dresses and clothing created for her cartoonish alter-ego in the Kardashian game.
The new Balmain pieces have been designed specifically for the game and it appears there won’t be any way of getting our hands on the real deal, no matter how darling it looks on screen. We have noticed that there are many elements featured from the Balmain fall 2015 collection, but the overall looks are rather exclusive to the app. There are fringed bags, gorgeous banner-like golden earrings, and such others, some of which can cost you just under $15 for just one piece. Of course, the avid gamers can use their K-points instead.
The Balmain Army, along with cartoon versions of his real collection, was featured in the game for players doing special challenges, including fashion shoots and fashion shows. It is actually really interesting to see the two best friends working together thus, in a digital element, selling digitally to a market that has gotten all but sucked into the digital world. While this may seem trivial to many and the idea of people “owning” designer items in a game, even if that number reaches 200000, does not seem to faze them, the idea that the game can bring in 2.2 million players to the official website of the house is astounding and means an ample amount of sales.
Online gaming is slowly but surely becoming a grand marketing tool for the fashion houses, though smaller and less sophisticated brands have been utilizing the medium for many years now. It is always important to have a company diversify its marketing schemes, developing new and modern strategies to hit larger masses and somehow manage to convert more browsers into buyers. For that, online gaming seems to be a great platform, as many people who have the time to play, also have the money to spend, or simply enjoy buying new things. It is a win-win situation for all. Kim Kardashian might not be the most promising of role models, but she certainly has her business smarts and with the team around her, manages to get the marketing done right.
Photo courtesy of @KimKardashian