The upcoming warm season has prepared lots of surprises for us. New collections, new lookbooks, new faces… Thus, beautiful Penélope Cruz has been selected as the new brand ambassador for legendary Spanish fashion house, Loewe. The 38-year-old Hollywood actress has signed a three-year contract with the brand and will appear in the Loewe spring/summer 2013 campaign, photographed by Mert Alas and Marcus Piggott.
Talking about their new choice, Loewe’s CEO, Lisa Montague, said: “Penélope Cruz is the perfect ambassador for Loewe. [She] represents our values of passion, authenticity and excellence. Working with an Oscar-winning actress with international recognition will be impactful. I see it as a major step forward.” She then added: “It was specifically Penélope we wanted, rather than working with a celebrity.”
Moreover, according to Stuart Vevers, the creative director of the brand said that his creations were inspired by Penélope’s beauty. “Penélope is Spain’s most famous woman. For us to collaborate feels right and natural,” the British-born designer says. “Penélope’s strong, sensual beauty has long been an inspiration for me as a designer. She’s been a constant reference for my ideal of Spanish womanhood since I came to Loewe.”
Penélope also feels happy about her new gig, as she said: “Loewe is an international brand proud of its Spanish roots and with a rich history. Its collections are made by Spanish master artisans and I have always admired their work. I feel fortunate to be a part of this project.”
Previously, Penélope has also appeared in the ad campaigns for L’Oréal, Mango, Ralph Lauren, and Lancôme.
Photos courtesy of Getty Images