Barbadian singer and designer Rihanna just broke another record becoming the first woman ever to win Shoe of the Year by Footwear News, and those who have followed her Fenty x Puma collections might easily guess what specific pair of shoe let her win such a coveted accomplishment.
Almost impossible to find, Rihanna’s Fenty x Puma creepers have been nominated the official Shoe of the Year, and are going to be celebrated, along with their designer, at the yearly Footwear News Achievement Awards in New York on Nov. 29. Kanye West won the same price last year for his Yeezy Boost 350 sneakers, while in 2014 it was Adidas’ turn to be awarded thanks to its iconic Stan Smith sneakers.
Rihanna’s new award is a unanimous victory and doesn’t come by surprise, as Footwear News always chooses its Shoe of the Year based on “retail sales, consumer feedback, social media prowess and overall buzz”. Rihanna’s creepers sold out within a few months, with many customers (both male and female) “begging” both Puma and Fenty to restock them.
Although having presented her Fenty x Puma creepers twice this year, namely at New York Fashion Week in February and less than two months ago during Paris Fashion Week, Rihanna’s acclaimed shoes appear to be available and overpriced only on e-bay.
As FN’s editorial director Michael Atmore shared a few days ago, “Shoe of the Year is the most coveted award because it truly reflects industry dominance. Like Stan Smith and Kanye West, Rihanna made a statement shoe that drove global excitement and generated huge sales. Rihanna and Puma pushed the market in a new direction with an overnight sensation that has real legs.”
As usual, Rihanna took to Instagram to celebrate the news and share with us her excitement, which is ours as well, given the fact that both the price and the “sneaker industry” have been almost solely dominated by male designers.
“To God be the Glory!!! What a blessing to be honored with this prestigious award, and to be the first woman receiving “SHOE OF THE YEAR” at #FNAA!! Never could I have imagined the amount of support and love we got from around the world for #THECREEPER!!! Thank you to everyone who represented and made the movement!!! One Love.”
As for the celebration ceremony and party, Footwear News will also honor Adidas’ North American president Mark King as Person of the Year, Aldo Bensadoun with the Lifetime Achievement Award, and many others with awards such as the Company of the Year and the Brand of the Year.
As for us, we hope Rihanna will keep on revitalizing Puma with her punk rock, Barbadian-infused motifs!
Photo courtesy of Zimbio