When you are a fashion enthusiast, being chosen as one of your favorite labels’ brand ambassador must be pretty exciting. If then one also adds being appointed as that brand’s creative director, I bet ‘being on cloud nine’ becomes more than a euphemism. That’s precisely the case for 25-year-old Sarah Hyland, one of Modern Family’s most beloved protagonists, who has not only been appointed as the Candie’s brand ambassador, but is also the label’s first-ever creative director. Besides seeing her face on every advertisement campaign from the fall 2016 to the spring 2017 seasons, Candie’s fans will be literally wearing what comes from Hyland’s creative mind as long as she will work as the label’s creative director.
By becoming the brand ambassador for Candie’s, Hyland just followed in the footsteps of all those iconic celebrities who, in the last years, have campaigned for the American label. Just to name a few, Hyland will now have something in common with Vanessa Hudgens, Lea Michele, Hayden Panettiere, Bella Thorne, the Destiny’s Child, Hilary Duff and Britney Spears, and she’s more than excited about it.
“I grew up looking at Candie’s ads and hearing my friends’ experiences as Candie’s girls, but the added influence of being named the first creative director is really exciting for me. I love fashion; it’s a part of who I am,” Hyland told WWD in a statement, revealing also that she cannot wait to share her creative point of views on fashion throughout these upcoming Candie’s seasons.
“I love that I get to have influence on this line because not only are the clothes really fashion-forward, but they are offered at an affordable price point, which means fans of mine can afford what we’re selling,” she continued. For those who are not familiar with the brand, which is incredibly famous in the U.S., Candie’s is sold exclusively at Kohl’s and features affordable staples indeed, with prices that range from $30 to circa $60.
Hyland, who has not been trained as fashion designer nor has any kind of educational background in the field, will join a company who has never had a creative director before, which in return will make everything even more interesting to follow.
“The creative director part is what drew me to this the most because Candie’s has never done it and I’ve never done it, so we’re both new to this type of game. Everything is gearing toward more of a sophisticated career woman,” Hyland told the WWD, which talked to Katie Reeves, vice president of brand management for the women’s division at Candie’s parent company Iconix Brands Group, too. “We’ve normally just had a face for the brand, but we’ve evolved Sarah’s role into a more integrated one because she’s a fashion authority in her own right.”
The award-winning actress is thus joining an incredible number of singers, actresses and celebrities who, without any kind of previous experience in fashion designing, are partnering with renowned retailers creating successful clothing lines. Among this squad of celebrities-turned-designers Beyoncé (x Topshop), Rihanna (x Puma) and Gwyneth Paltrow (x Goop) are surely worth mentioning.
Photo courtesy of @therealsarahhyland