Selena Gomez New Face of Adidas NEO

Apparently, her charm has managed to smooth another path for her! Beautiful Selena Gomez has been announced the new style ambassador for Adidas NEO. Despite her troubles in the love field (she is stated to have ended her romantic relationship with Justin Bieber), the young diva is extremely successful in career. After launching her first signature perfume and being involved in a myriad of cool fashion collaborations, this is just another gig for her!

Selena Gomez New Face of Adidas NEO


As stated, Selena won’t just appear in a one-time campaign of the brand, as Adidas NEO states that, “As Adidas NEO Label’s new style ambassador, Selena will inspire teens with the label’s fresh looks through a three-year partnership until the end-2015.”
Selena is apparently extremely excited about the whole design process, as she told Teen Vogue that: “They know what’s going to happen in 2014! They know all the hip stuff, so I almost feel like the underdog coming in and learning about the whole design process.”
Selena Gomez will appear in the seasonal campaign of the brand starting with February 2013, when the Adidas NEO spring/summer 2013 collection will be unveiled under the motto of “Live Your Style”. As strange as that may sound, Justin Bieber is also a spokesman of the brand and is also involved in the same project!

Justin Bieber for Adidas NEO

Photos courtesy of Getty Images

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