Cutie Zooey Deschanel has been announced as the new brand ambassador for Pantene. The lovely actress will appear in the brand’s campaign promoting the latest Pantene Beautiful Lengths Program starting August 2012. “I am so excited to be a part of the Pantene family. Anyone who knows me knows that I am really into hair. I’m a real girly girl and love doing my hair and experimenting with different styles,” the 32-year-old New Girl star confessed.
Beautiful Lengths was created yet in 2006, and it donates wigs to women at The American Cancer Society Wig Banks, who have lost their hair because of cancer. “After I found out that I would be working with Pantene, I was doing research on the company and came across Beautiful Lengths and got really excited — I wanted to be a part of it. It’s about getting people to donate their hair to make wigs for people who are going through chemotherapy, which really effects people’s pride,” Zooey told Allure.
“Being a ‘Pantene girl’ has been a dream of mine since I was a little kid. It is really amazing to be representing the Pantene Beautiful Lengths Collection, the products are fantastic and Pantene also supports the Pantene Beautiful Lengths program which is a wonderful cause,” Zooey added. “Pantene is helping to provide confidence and beautiful real-hair wigs to women who have lost their hair due to cancer treatment; you can’t put a price on that.”
Speaking about Zooey, Kevin Crociata, Marketing Director of North American Hair Care at Procter & Gamble, said that she is just like a “breath of fresh air”. “Zooey is such a great fit for Pantene. Her captivating personality and distinctive beauty make it hard not to like and relate to her. She is a breath of fresh air for the brand as she perfectly fits the fun side of Pantene. Additionally, her signature long, healthy looking hair is right on target for the Pantene Beautiful Lengths Collection, a line designed to give breakage protection to help women achieve long, strong hair,” Crociata said.
The Pantene Beautiful Lengths Collection features a Pro-V keratin protection shampoo, a conditioner, and 2-in-1. It also includes two stylers and a treatment that provides additional options for smoothing, strengthening, and frizz control. “I washed my hair last night with the products, went to bed with my hair wet and when I woke up my hair looked really great. That’s half the battle! It makes my life easier,” Zooey said about the Pantene products.
Photos courtesy of Pantene