Zooey Deschanel Is Pantene’s New Face

Cutie Zooey Deschanel has been announced as the new brand ambassador for Pantene. The lovely actress will appear in the brand’s campaign promoting the latest Pantene Beautiful Lengths Program starting August 2012. “I am so excited to be a part of the Pantene family. Anyone who knows me knows that I am really into hair. I’m a real girly girl and love doing my hair and experimenting with different styles,” the 32-year-old New Girl star confessed.
Beautiful Lengths was created yet in 2006, and it donates wigs to women at The American Cancer Society Wig Banks, who have lost their hair because of cancer. “After I found out that I would be working with Pantene, I was doing research on the company and came across Beautiful Lengths and got really excited — I wanted to be a part of it. It’s about getting people to donate their hair to make wigs for people who are going through chemotherapy, which really effects people’s pride,” Zooey told Allure.
“Being a ‘Pantene girl’ has been a dream of mine since I was a little kid. It is really amazing to be representing the Pantene Beautiful Lengths Collection, the products are fantastic and Pantene also supports the Pantene Beautiful Lengths program which is a wonderful cause,” Zooey added. “Pantene is helping to provide confidence and beautiful real-hair wigs to women who have lost their hair due to cancer treatment; you can’t put a price on that.”


Speaking about Zooey, Kevin Crociata, Marketing Director of North American Hair Care at Procter & Gamble, said that she is just like a “breath of fresh air”. “Zooey is such a great fit for Pantene. Her captivating personality and distinctive beauty make it hard not to like and relate to her. She is a breath of fresh air for the brand as she perfectly fits the fun side of Pantene. Additionally, her signature long, healthy looking hair is right on target for the Pantene Beautiful Lengths Collection, a line designed to give breakage protection to help women achieve long, strong hair,” Crociata said.
The Pantene Beautiful Lengths Collection features a Pro-V keratin protection shampoo, a conditioner, and 2-in-1. It also includes two stylers and a treatment that provides additional options for smoothing, strengthening, and frizz control. “I washed my hair last night with the products, went to bed with my hair wet and when I woke up my hair looked really great. That’s half the battle! It makes my life easier,” Zooey said about the Pantene products.

Photos courtesy of Pantene

Recent Posts

Kaia Gerber’s Best Fashion Week Looks On and Off The Runway

Kaia Gerber took the fashion world by storm. The 16-year old daughter of the former supermodel Cindy Crawford made her runway debut during SS 2018 New York Fashion Week. Kaia Gerber inherited her mother's model...

Biggest Accessory Trends From SS 2018 MFW

Statement accessories are one of the best parts of every Fashion Week. Designers love presenting show-stopping bags, necklaces, earrings that are complimenting the items of their collections. Many famous fashion houses showed their spring collections...

Dolce & Gabbana RTW Spring 2018 Collection at MFW

Dolce & Gabbana know how to put on a show. The Italian designer duo’s spring 2018 offerings are here to make a statement. Domenico Dolce and Stefano Gabbana have the power to turn the most...

Versace RTW Spring 2018 Collection at MFW

In one of the most touching and amazing presentations this fashion month, Donatella Versace paid tribute to her talented brother. Even 20 years after his tragic death, Gianni Versace is still one of the biggest...

Trend Alert: How To Wear Floral Print In Fall 2017

We had major style inspo in the last couple of weeks. From New York Fashion Week to Milan Fashion Week, street style icons gave us excellent fashion lessons on how to upgrade our fall style....