Macy’s is continuing to bring pleasant surprises for fashionisers by teaming up with world famous fashion designers. This time the popular brand has inked a deal with renowned Italian designer Alberta Ferretti to bring a high-end fashion line at a more affordable price. The exciting Alberta Ferretti Impulse for Macy’s fashion collection comprises 30 incredible pieces, all featuring the designer’s trademark soft and flowing silhouettes. So if you want to get a real fashion icon’s style, pick one of the mesmerizing designs that retail between $49 to $119.
The collaboration between Macy’s and Alberta Ferretti has given birth to extremely diverse, fabulous designs, both casual-chic and elegant and classy in style, which will satisfy the fashion needs of women aged 18 up to 40. As Martine Reardon, Macy’s marketing executive vice president revealed to WWD in the time of the collaboration, they are simply thrilled to work with such a famous designer, who is ‘very top of mind today’. He said that: “She just had two very successful shows. She appeals to an international consumer as well as an American consumer, and her fabrications are very soft, very feminine, chiffonlike, drapy, comfortable and really pretty, yet they look very elegant.”
Ferretti’s trademark dresses are all about femininity and sophistication, which are best expressed through the flowing and airy fabrics and soft lines. Nothing too provocative and eye-catching, just a little bit of skin exposure through smart cuts, and these dresses are sure to turn any woman into a real goddess.
Like the elegant evening dresses, the casual-chic pieces of the Alberta Ferretti Impulse for Macy’s collection are equally impressive and stylish. There are feminine blouses, lovely knitted items, skinny fit pants and printed designs, all in the hottest colors of the new season. Think gorgeous brights, such as turquoise, pink, orange, as well as timeless white and soft neutrals. No matter you are more into eye-catching and vibrantly-colored pieces or prefer versatile and go-with-everything nudes, this limited edition collection has something special to offer you. Therefore hurry up to get your favorite pieces, since the collection will be available only for 10 weeks.
Photos courtesy of Macy’s