Alberta Ferretti is set to show her Limited Edition and pre-fall 2017 collections together, just before Men’s Fashion Week begins. The shows are scheduled for January 13th in Milan, which is where Men’s Fashion Week will be taking place beginning literally the next day. Ferretti’s choice to show in this place at this time is rooted in the call of the city.
“Today we need to make unexpected choices,” the designer told WWD, in regard to her combined runway show. “Milan is calling on its designers to open our doors to the city, and for this reason I chose to show within the palazzo that has forever been my Milanese home.”
The runway will be set up in a historic palazzo located on Via Donizetti 48 – Ferretti’s showroom. The mayor of Milan, Giuseppe Sala, met with Ferretti recently and spoke over his efforts to revitalize the city with the intent of making the city international on a level even higher than it already is. In order to accomplish this, Sala has bolstered interest in fashion, since that has always been one of the leading draws of the city.
Over the past five years, Ferretti has made decisions to flit from town to town with her collections; her Pitti Uomo Florence showing in 2011 was the last notable show with a purposeful location – it was the designer’s demi-couture gown line.
Each subsequent year found Ferretti in Milan, Los Angeles, Paris, and New York, in that order, ending with the latter in 2015. After that, the designer had a 2016 filming in Venice, showed a series of collections at various special events around the world in Moscow (among other cities), and finally settled down for a moment to show a collection in July during haute couture week in Paris, where her runway show took place on Rue du Faubourg Saint-Honoré within the headquarters for the label.
As an Italian designer, Milan is a staple place for Ferretti to come back to now and again. It’d be devastating if she didn’t, as there’s this beautiful sense of nostalgia that always comes up in some way or another when a designer is showing in his or her old stomping grounds.
We know that Ferretti is capable of stunning yet cozy garments for her pre-fall collections. Just last year, we fell in love with her mix of prints and color (as we are in many of her seasonal collections as well), which made for an inherently youthful collection while still maintained that great signature sophistication the designer is known for.
Perhaps adding in a dash of nostalgia will be the perfect final touch for the next pre-fall season. We’ll find out for sure on January 13th, though, if she manages to push the limits past the high expectations that are always set for her collections.
Photo courtesy of Livingly