It’s confirmed now! Alessandro Michele has been named Gucci’s new creative director after Frida Giannini’s exist ahead of time and after months of speculations over who would take the helm of Gucci. There were even rumors that Tom Ford might be Gucci’s new designer, however, Ford himself rejected the news. Even though Alessandro’s name may be relatively unknown in the fashion industry, the 42-year-old designer is actually a Gucci veteran having worked for the brand behind-the-scenes for over a decade since 2002. Moreover, he has also previously worked for Fendi and has been the creative director of Richard Ginori, a porcelain brand owned by the Gucci house. His first womenswear collection for Gucci will be presented to the public next month during the fall/winter 2015-2016 fashion month.
Talking about their choice, president and CEO of Gucci, Marco Bizzari stated: “After a considered and thorough selection process, Alessandro Michele has been chosen to assume the role as Gucci creative director, based upon the contemporary vision he has articulated for the brand that he will now bring to life. Alessandro and I are fully aligned on this new contemporary vision needed by the brand and we will be continuously inspired by that new identity in our respective roles and duties. Alessandro’s talent and his knowledge of the company and the design teams in place will for sure allow him to move quickly and seamlessly in implementing his new creative direction for the collections and the brand. The Guccimen’s autumn/winter 2015 collection presented on January 19, which was released thanks to a remarkable collaboration between the men’s design and production teams, is a clear indication that the brand is ready to take a new direction.”
Gucci’s decision to replace Giannini with a new creative director is connected with the fact that she’s been designing mostly wearable pieces for the luxury fashion house without trying to keep its status of an influencer in the fashion industry as high as it used to be. With the arrival of Alessandro Michele, the Gucci house expects a new chapter and a new vision, which according to Bizzari will strive to make Gucci “become again a brand that is in the mind of opinion leaders, of fashion people.”
Chairman and CEO of Kering, François-Henri Pinault added. “Alessandro Michele has both the qualities and the vision necessary to bring a new contemporary perspective to Gucci and lead the brand into an exciting new creative chapter of its history.”
We just can’t wait to see Michele’s debut collection for Gucci unveil later next month and we do hope he’ll manage to bring back the big fame to the legendary fashion house with his unique and iconic designs!
Photo courtesy of Buro 24/7